Brent Gleeson, Contributor ENTREPRENEURS | 10/31/2012 @ 4:11PM Using social media for business marketing has been a hot topic for years now, but brands are still trying to harness the power of the digital socialsphere to discover the best ways to directly impact their bottom lines. As...
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Category Archives: Branding Articles
Effective Brand Strategy Brings Real Dollar Returns…
“Brand value” is the cement that holds the marketing strategy together, and it’s the foundation for the real “Blue Sky Value” for any organization. The Page Group focus on a solid brand strategy in developing the overall business strategy for the organizations it supports and nourishes. With a...
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What keeps a brand strong in today’s marketplace?
Strong Effective Brands? To be a strong effective brand the brand must first deliver a Believable Brand Story, or statement. It must reflect the true purpose of the product / service / company. It must Connect with your core audience in a way that is consistent with the attributes...
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List of Global Brands Keeps Coke on Top, and Apple Jumps Up
By STUART ELLIOTT Published: October 1, 2012 AS Advertising Week 2012 continues in New York, a widely discussed topic is how to generate measurable business results for the brands sold by marketers. Coincidentally, a study to be released on Tuesday addresses the value of powerful brands — and the problems...
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Ask Away! Engaging In Off-Site Conversations To Target Prospects And Build Brand Position
PUBLICATION: CMO.com Exclusive DATE: September 27, 2012 AUTHOR: Andrea Fishman, Partner & VP Of Global Strategy, BGT Partners Every company has an FAQ sheet crafted around feedback gathered from current and prospective customers. But rarely do companies think about the untapped opportunity in answering questions that aren’t specifically directed...
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What Is Marketing’s Unique Core Competency?
DATE: July 30, 2012 Adele Revella, President, Buyer Persona Institute No one questions that the finance team is best-qualified to keep the books, or engineering’s ability to build useful products. But marketing tends to be everyone’s playground. While stakeholder input is useful, the consequences are enormous when marketing isn’t the respected authority...
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What is the benefit from a strong Brand?
The rationale for building a strong brand lies in the fact that in every corporate valuation the key component of the value of a company is based on its “blue sky value”…its “brand value”. Greater Brand Value = Greater Corporate Market Value. Normally you will find that the average market...
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What is Brand Positioning?
Brand Positioning: This is the process in which we define, research, and investigate the brands image, markets, qualities, customers, channels, competitors, and opportunities so as to optimize the impact of the overall brand strategy when it is brought to market. With The Page Group we take brand positioning further in...
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What is a Brand?
What is a Brand? It is an identifier, and promise of distinction that positions a brand uniquely to its customers, employee’s, shareholders, and clients. A brand connects the products and services that a company offers with the consumer. In the 70’s, and before, brand strength was identified by one...
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