Category Archives: Branding Articles

Who is Apple? Do they have an identity Crisis?

Apple’s Problem Is Not Product Innovation, It’s Message Renewal by Alan Brew on Apr 30, 2013 It was no coincidence that Samsung ran an eight-page ad in the Wall Street Journal last Tuesday (April 23) trumpeting the Galaxy S4 smartphone. It was the same day Apple was to announce its financial results for...

Do you have a Brand Style Guide for your business?

Posted in Branding Articles by Bob on May 6, 2013

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TPG has a strong belief in continuity in all your brand messaging, styling, formatting, and communications. It all starts with TPG’s “Brand Silo” where the brands DNA is stored and protected…from there every touch point that the consumer has with the company MUST deliver a consistent message and image of...

Does your website sell your products or your brand?

Posted in Branding Articles by Bob on May 6, 2013

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Time and again when I review client websites I find the same problem. They bought a plug and play website program, dropped their products and corporate information into the template, and that is it. Little or no thought went into how are they going to present their brand,...

Your relationship to your consumer comes first…

Posted in Branding Articles, Customer Service and Your Brand by Bob on April 26, 2013

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We often talk with clients about the need to be consistent with your brand everywhere the brand interacts with the consumer…now a very interesting article talking about how what many would perceive as a crisis, and a mistake, was overcame to become a customer service and brand connector for Razer...

Social Media, Ad Spend, Results compiled that you should know before you plan your next marketing spend.

Posted in Analytics, Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Bob on April 25, 2013

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The information below is a wonderful compilation of results of numerous survey’s, analysis, research and tests regarding the effectiveness of our marketing spend. It looks at where we spend, how we spend, and the results we get from the efforts. It presents in a very unbiased perspective complied...

How to talk about your “ branding ” so your audience gets it?

Posted in Branding Articles by Bob on April 25, 2013

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This wonderful article helps you explain the relationship betweeen Brand and Branding. Often in todays corporate culture the conversation related to Branding is often set aside as part of marketing, but it is much more than that…See what Ashley has to say about this topic. Ashley Konson, Posted on April 23,...

Brand Pricing Strategy And Value

Posted in Branding Articles, Business Articles by Bob on April 24, 2013

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APRIL 22ND, 2013 Brand Pricing Strategy And Value by Brad VanAuken The Blake Project One of the five drivers of customer brand insistence is “value.” While value is comprised of more than just price (benefit bundle, perceived quality, etc.), it’s important to understand pricing to deliver a strong brand value. Following are some...

Brand From The Inside Out

Posted in Branding Articles by Bob on April 24, 2013

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CMO EXCLUSIVES | April 23, 2013 Branding from the inside out… by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees...

Mixed Signals On Mobile Marketing: 2013 Survey Results

Posted in Branding Articles, Internet Marketing by Bob on April 19, 2013

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CMO EXCLUSIVES | April 18, 2013 Jessica K. Jeffcoat By the end of 2013, there will be more mobile devices than people on Earth, according toCisco. Suffice to say, mobile marketing is no longer a “nice to have.” Therefore, it’s critical that companies establish a strong mobile presence and incorporate mobile technologies...

Master Brand Strategy Road Map

Posted in Branding Articles by Bob on April 19, 2013

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Master Brand Strategy Road Map Beloved Brands,April2013 Having the brand strategy road map on one page can help align everyone that works on a brand. This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a...