Category Archives: Branding Articles

Don’t say you’re cool, be cool…

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don’t say it, be it by denise lee yohn on June 26, 2013 · 0 Comments · in brand communication, marketing brand as business bit:  “Don’t say it, be it” – as in “ don’t say you’re cool, be cool… ” – has to be one of the most well-known principles in advertising.  And yet we see so...
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Brand Segments

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HOW CAN ONE BRAND APPEAL TO DIFFERENT BRAND SEGMENTS? May 17, 2013 · by Wavelength Marketing · in Brand Personality, Brand Strategy, Brands and Emotion. · At a recent workshop in Kuala Lumpur an Executive who overseas strategy at a global brand posed an interesting question her firm had been wrestling with: “How can one brand...
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5 lessons in corporate brand building

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Five lessons in corporate brand building from the big boys by Jens Lundgaard 17 May 2013 09:30 There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands.  Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to...
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Branding From The Inside Out

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CMO EXCLUSIVES | April 23, 2013 by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees to keep learning. Companies must establish...
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Brand Capital – Top 25 Brands

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May 7, 2013, 10:27am EDT Coca-Cola No. 6 on Davis Brand Capital 25 Courtesy of The Coca-Cola Co. The Coca-Cola Co. (NYSE: KO) is the only Atlanta company on the 2012 Davis Brand Capital 25 published Tuesday. Jacques Couret Senior Online Editor-Atlanta Business Chronicle   The Coca-Cola Co. (NYSE: KO)...
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Reinventing your Brand…

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4 Lessons on reinventing you and your brand May 05, 2013  How can people or companies reinvent their brands? What does it take to remake who we are and how we’re perceived? I’ve been thinking about these questions since having lunch a couple of weeks ago with Dorie Clark, a stellar marketing...
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