Category Archives: Branding Articles

What is Brand Positioning…

Posted in Branding Articles by Bob on September 17, 2013

This comes from a posting on Opento Sept 15, 2013 A brand is not just a promise – brands need to deliver. Knowing how a brand really works is the key to brand positioning. In the first of 3 posts on brand positioning this week, we look at how a...

Know your audience and other secrets to CMO success.

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The 10 Secrets Of CMO Success CMO EXCLUSIVES | April 24, 2013 by Keith Loria Contributing Writer CMO.com Know your audience. Build credibility. Use the right tools. Granted, tips like those might seem generic, but they are among the “secrets” CMOs and other high-level marketers attribute for their successes. ARTICLE HIGHLIGHTS: The era...

Learn tips for a successful rebrand…

Posted in Branding Articles by Bob on August 26, 2013

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Five tips for a successful rebrand by Jens Lundgaard 22 July 2013 11:32 A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the process, from concept to roll-out, can take months if not years to implement. The value that your brand represents to your...

Brand Management vs. Brand Leadership.

Posted in Branding Articles by Bob on August 26, 2013

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by THOMSON DAWSON Aug 15, 2013 , reprinted from Pullinc.com In many marketing organizations the premium is on management. There’s a big difference between managing and leading. Most marketing organizations are over managed and underled. Management and leadership in marketing organizations are two separate things. Of course both are necessary to...

Lasting Brand Connections

Posted in Branding Articles by Bob on August 12, 2013

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Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers by Christina Papale | August 6, 2013 The exhilarating rush of new love often feels like it will last forever. But anyone in a long-term relationship knows that love’s initial flames often die down, replaced by a more stable...

The Art of Brand Positioning…

Posted in Branding Articles by Bob on August 6, 2013

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The Art of Positioning Your Brand and Why You Can’t Afford to Screw It Up BY JIM JOSEPH | July 19, 2013 Many people have different interpretations about what brand positioning means. It’s one of those concepts that is hard to pin down, yet at the same time is so important to the success of...

Brand-building is developed throughout the whole organization…

Posted in Branding Articles by Bob on August 6, 2013

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Who Really Builds the Brand? Within your company, which department is responsible for brand-building?Trick question! The answer is “All of them.” Everyone plays a part in delivering on the brand positioning and bringing the brand to life. Let’s use a hypothetical consumer packaged goods company as an example of “who does what”...

Are your customers Brand Evangelists

Posted in Branding Articles, Business Articles by Bob on July 18, 2013

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4 Keys To Turning Customers Into Brand Evangelists WRITTEN BY: Smart Design TO GROW YOUR BRAND, KNOW WHAT PEOPLE FIND MEANINGFUL, CONNECT WITH THEM THOUGHTFULLY, CREATE JOY THEY CAN’T LIVE WITHOUT, AND BELIEVE IN YOUR EMPLOYEES. Every day, we see signs that doing business today is more complex than ever. The...

Can Consumers be Brand Blind ? Is Brand Blindness on the rise ?

Posted in Branding Articles by Bob on July 12, 2013

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‘Brand Blind’ Consumers May Be on the Rise Column By LARRY D. WOODARD Graham Stanley Advertising CEO and President I took a seat at the diner where I regularly eat breakfast just in time to hear the woman sitting at the table across from me ask for a Diet Coke....

What value does a strong brand bring to your business?

Posted in Branding Articles, Marketing Articles by Bob on July 8, 2013

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Strong brands have a higher purpose Posted on June 26, 2013, Ashley Konson Some products and services have names that are devoid of meaning from a branding perspective. That is to say, they lack the positive associations in the mind of the customer linking the product or service to a compelling promise...