Category Archives: Business Articles

Unique Licensing Opportunity

Posted in Business Articles by Page on October 22, 2015

It often amazes people how many different types of licenses are created, and the size and scope of those licensing deals. Licensing is of course a revenue source, and can generate a significant return to the licensee over the term of the license, but at The Page Group we also...

What is a strong Linkedin Profile?

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Pathfinder Information sent out this helpful reminder of what makes up a strong Linkedin Profile. Take some time to see if you can improve and enhance your profile, and connect with strong connections who are influencers in your industry or field. TOP 5 ATTRIBUTES OF A STRONG Linkedin PROFILE Attract Hiring Managers...

Learning more about Brand licensing.

Posted in Branding Articles, Business Articles by Page on October 12, 2015

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The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing. With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...

Is being Authentic critical to your success?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on October 9, 2015

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True marketing success is often achieved by being totally focused on being authentic in all your communications and connections with your core audience. Your brand must be authentic in every way you communicate and connect and at every touch point they have with your company. Only then do they...

Creative Freedom is needed for your brand to thrive.

Posted in Branding Articles, Business Articles by Page on October 9, 2015

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CMO’s need to connect with their audience and internal staff thru aligning their creative freedoms and thoughts throughout both groups. A companies core values MUST BE connected internally and externally in an organization. It must be embraced in your marketing and advertising as well as your established brand...

What digital really means???

Posted in Business Articles, Internet Marketing, Uncategorized by Page on October 2, 2015

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McKinsey takes a look at what the world of digital marketing really is. Do you know what Digital really means? Perhaps the content of this article can clarify for you its meaning and help you better define your strategies. What digital really means Everyone wants to go...

Three Brands that rock at content bring value to the customer

Posted in Business Articles, Marketing Articles by Page on October 2, 2015

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It is critical in today’s multi complex marketing world to be sure to understand your consumers needs and connect with them in such a way that you bring value to the customer. Knowing what your customer needs and wants from their experience interactive with your brand is of the most...

Researching Advertising Trust w/ Consumers.

Posted in Business Articles, Marketing Articles by Page on October 2, 2015

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In the complex world of marketing we need to clearly understand how consumers build confidence and create a level of advertising trust before we make the investments in advertising and marketing. Clearly understanding how the consumer perceives sources of marketing information will help you best target and connect with...

Repair a Brand’s image following a crisis-easy steps.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on October 2, 2015

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Have you had to respond to repair a brand’s image due to unforeseen negative market news? Proactive PR is always the best approach to resolving problems that occur in all of our lives. Don’t skirt around the issues. Tackle them head on. Be Sincere and don’t hide behind...

Employee Loyalty is earned not expected.

Posted in Business Articles by Page on September 17, 2015

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I am often concerned over the turn over rate of millennia’s in business. We have seen tenures shrink substantially over the past fifteen years, and with that the costs associated with turnover increase dramatically. Why does this happen? What can companies do about it? How can you...