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Coca-Cola Mobile Strategy

Posted in Business Articles, Mobile Technologies by Page on December 30, 2014

Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com As he has for the past three years, Tom Daly, group director for global connections at Coca-Cola, opened Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference in...

A Dirty Dozen Marketing Facts to be seen

Posted in Direct Marketing Articles, Marketing Articles by Page on December 30, 2014

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Robert Fleming puts forth some fun to know facts about marketing in 2014. Take a look at these and hopefully you will gain some new found wisdom from the thoughts offered up here. Dirty Dozen Marketing Facts Robert Fleming CEO//Founder of the eMarketing Association, The Worlds Largest...

Leadership guidelines by McKinsey & Company

Posted in Business Articles by Page on December 29, 2014

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McKinsey & Company always delivers great content and information regarding personal and corporate leadership and development. At the end of this year McKinsey has listed its Top 10 in leadership articles which are focused on leadership issues or opportunities depending on how you use it. Great content, Great...

Cyber Security is changing in today’s world.

Posted in Business Articles by Page on December 19, 2014

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Our client Crowdstrike, and good friend George Kurtz, speaks to the issues related to today’s security issues for countries and companies alike. This interview gives insights into the changing world of cyber security. Crowdstrike is one of the top new companies approaching cyber security from a new point of...

Event Marketing – Getting Results

Posted in Business Articles, Marketing Articles by Page on December 18, 2014

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Event marketing is a critical element of today’s brands. Whether it is thru a tradeshow, direct to consumer, social engagement, or internal it has a major impact on your brand and activating actions you want from your targeted audience, but all to often companies engage in event marketing without a...