Latest News

Check out the 2014 Social Landscape winners & losers.

Once again I post this annual review of the relevance of the social landscape. Once again we find the impact to be fairly narrow in scope. See how they evaluated these social landscapes, and choose for yourself those that will best impact your brand, message and consumer connection....

Are consumer Brand Loyal???

Posted in Uncategorized by Page on December 15, 2014

6 comments

IN today’s marketplace we have learned that it is much faster paced than at any time in history. The consumer can switch his loyalties over a single bad report about a brand from one of his trusted sources, or one mistake can impact social media in a way that...

Reigniting a brand and connecting with young customers.

Posted in Marketing Articles by Page on December 10, 2014

2 comments

Creativity is something we expect from our marketing departments, but the following story really delves into what set’s some marketing teams apart from others. Brands are always in a state of flux, and we need to understand that first. If we do then we are constantly evaluating who...

Are Marketers good CEO’s.???

Posted in Business Articles by Page on December 10, 2014

No comments

CEO’s are the passion and motivating force of enterprise, and marketers often are found as top CEO’s due to their understanding of the engagement between the consumer and the brand. Marketers control the messaging, they develop the strategies, they measure the results, and they engage with them on a...

Ray Kroc’s strategy starting w/ McDonald’s

Posted in Business Articles by Page on December 10, 2014

One comment

Our friend Roger Neu over at the M&A Law Firm makes some very valid points in this interesting look back at the founding of McDonald’s and Ray Kroc’s investment into an existing ongoing business instead of a start up. Some things can be learned here. Having been engaged...