Tag Archives: mobile strategy

Coca-Cola Mobile Strategy

    Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com As he has for the past three years, Tom Daly, group director for global connections at Coca-Cola, opened Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference in...
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What is Coca-Cola’s next Mobile Strategy

Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com RELATED ARTICLES Mobile Music Listeners Press Play On Smartphones 5 Mobile Marketing Musts For 2014 Citi Exec: Mobile Payments Evolving Into Smart Device Utility Big Growth For B2B...
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