Tag Archives: web

Portals and Social Undervalued in Conversions: Aggregate Knowledge

Posted in Online Marketing / SEO / SEM Articles by Bob on February 16, 2013

Susan Kuchinskas | February 14, 2013 | 1 Comment sponsored by: Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...

In Tech, Does I.T. or Marketing Rule?

Posted in Online Marketing / SEO / SEM Articles by Bob on February 16, 2013

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FEBRUARY 13, 2013, 6:21 PM4 Comments By QUENTIN HARDY Doesn’t anyone want to talk with the Chief Information Officer? PricewaterhouseCoopers, the big consulting firm, on Tuesday published its fifth annual survey of “Digital IQ,” or how well executives understand the capabilities of modern technology. It also tries to identify what it will take...

THE PAGE GROUP

Posted in Uncategorized by Page on February 14, 2013

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The Page Group focus on a solid strategic planning and developing effective brand strategy in establishing an overall business strategy for the companies we support. Our goal is to add real “Blue Sky Value” to every company we touch by increasing the brand awareness of those core brand attributes to...

Is Your Customer’s Experience Exceptional?

Posted in Branding Articles by Bob on February 11, 2013

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CMO EXCLUSIVES | October 23, 2012 Customer experience is becoming a key brand differentiator–a strategy that needs to span the entire enterprise with measures in place to gauge loyalty, advocacy, and marketing ROI. Its importance was underscored late September in Miami at theCustomer Experience Exchange (@cmexchange), where more than 60 chief customer officers...

Brand Marketers Totally Miss Social Media Influencers

Posted in Branding Articles, Internet Marketing, Social Media Articles by Bob on February 11, 2013

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Brian Proffitt February 5th, 2013 Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even...

The Seven Things You Really Need to Change in Online Marketing for 2013

Posted in Internet Marketing by Bob on February 4, 2013

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The Seven Things You Really Need to Change in Online Marketing for 2013 2/4/13 Rebecca Haden, digital marketing guru and owner of Haden Interactive. 1. Step out of your time machine: Stop worrying about keyword density and hits, start worrying about user experience. 2. Think inbound marketing: Your target market is...

Are Too Many Metrics Blurring Your View Of Your Customer?

Posted in Internet Marketing, Marketing Articles by Bob on January 18, 2013

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CMO EXCLUSIVES | January 15, 2013 The importance of establishing connections between individuals and brands–and measuring their impact–is growing. As brand messages are being influenced more and more by social conversations and the insights garnered by users, businesses are often formulating advocacy metrics to justify their user engagement programs....

Online Video Killed The Video Star

Posted in Internet Marketing, Marketing Articles by Bob on January 10, 2013

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According to the IHS Screen Digest Television Intelligence Report, U.S. cable subscribers are on pace to lose 3 percent of their subscribers this year, following a now longtime trend among U.S. cable operators–the ninth consecutive year of decline in cable video subscribers, going back to 2004. At the same time,...