Tag Archives: TPGBrandStrategy

Best Brands for 2013

There are numerous ways we measure and gauge the success of our brands in the marketplace. Here is YouGov’s BrandIndex for 2013 to give you heads up on the top brands according to their polling statistics and analysis. The Best-Perceived Brands of 2013 (Best Brands) Which were the biggest...

The Budweiser Clydesdales Exposed

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The Budweiser Clydesdales – an iconic image of a brand. Feb 1, 2013 ABC News story The Page Group feels that perhaps the most impactful Budweiser ads ever done have been with the Clydesdales. Whenever we see a Clydesdale in a field, or in a parade, or at...

Black + Decker Rebrands for 2014

Posted in Branding Articles, Business Articles by Page on January 22, 2014

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The simplified look of the brand is a home run as far as The Page Group is Concerned. Cleaner graphics, and a new logo emerge from a new look at the historical Black + Decker logo and brand. Good Job. BLACK+DECKER STARTING OFF 2014 WITH A BRAND NEW...

Looking at Stats for B2B Marketers

Posted in Marketing Articles by Page on January 22, 2014

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15 Mind-Blowing Stats For B2B Marketers CMO EXCLUSIVES | January 16, 2014 by Giselle Abramovich Senior & Strategic Editor Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas...

How to Calculate Your Marketing Return on Investment?

Posted in Marketing Articles by Page on January 22, 2014

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Calculating the real costs of our marketing and determining a true return on investment has always been a challenge. The article by Jeff Josephson gives some very unique perspectives shared by questions we all must ask when analyzing the financial ROI from the dollars we spend to build our brands,...

Sell Your Business? When is the right time?

Posted in Branding Articles by Page on January 21, 2014

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This is an interesting perspective shared by Roger Neu, of M&A Law Firm regarding how misdirection and untruths get created in today’s communications. Along with the facts that Roger speaks to those of us in the Brand world look at how do we help clients create value that can...

Marketing Predictions for 2014

Posted in Business Articles, Marketing Articles by Page on January 17, 2014

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Todays marketing is always in flux and change. It is far more dynamic than at any time in history. A marketing teams focus is on many targets but it is all driven by understanding what your customer is doing at any given time in the decision making stream, and...

Building Brand Empathy

Posted in Business Articles by Page on January 17, 2014

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Here at The Page Group we agree with the majority of Sarah’s statements as we also agree that CMO’s are not doing enough about how our customers interact and engage with our companies before we build our brand strategies. One of the big problems is that the consumer is...

What is Coca-Cola’s next Mobile Strategy

Posted in Marketing Articles by Page on January 17, 2014

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Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com RELATED ARTICLES Mobile Music Listeners Press Play On Smartphones 5 Mobile Marketing Musts For 2014 Citi Exec: Mobile Payments Evolving Into Smart Device Utility Big Growth For B2B...