Tag Archives: TPG Brand Strategy

Do you have Brand Consistency in all your messaging? Does your customer clearly know who you are?

Posted in Branding Articles by Bob on November 13, 2013

TPG always shares with its clients the importance of communicating and connecting with your consumers (wholesale & retail) in a consistent manner. Today’s branding must be consistent at every touch point that the company has with its consumers to be credible with their audience. We are even seeing that...

How effective is your tag line?

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Brands often create tag lines, but how do you use them. In the consumer and B2B marketplaces they are often used in different ways, but the value is indisputable they have real value in restating and reinforcing the overall brand relationship to the companies consumers. Confusion is often seen...

Is your customer number one?

Posted in Business Articles by Bob on November 7, 2013

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PUTTING CUSTOMERS AT THE CENTER OF YOUR BUSINESS MODEL Transforming to a Customer Driven Company by NICHOLE KELLY · October 22, 2013 Companies are starting to recognize that customer experience is an important element for having a differentiated brand. Social media has forced companies to take customer experience seriously as customers have taken...

What is your blogging experience? Is it heaven or hell?

Posted in Business Articles by Bob on November 5, 2013

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Is Blogging Heaven or Hell? By Carolyn Cohn on Nov 02, 20132 Compukol Connection Everyone who blogs experiences a blogging nightmare at one point or another. Of course, if you have every written a blog post, you know that there is a lot more to blog writing than meets the eye. It...

Motivation – Depak Chopra gives guidance on motivating people

Posted in Business Articles by Bob on November 5, 2013

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TPG believes that a positive work place is only created by listening to, and understanding what each employee needs to inspire and motivate themselves. The points outlined in this article give you a road map to accomplishing great things by focusing on what motivates your team and the organization...

Are you prepared for your next trade show?

Posted in Uncategorized by Bob on October 31, 2013

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If your getting ready to go to your next trade show then perhaps the 10 questions raised by Lisa Girard can help you make it a major success. check out her interesting perspective of how to drive success in your event marketing strategies. 10 Questions to Ask When Preparing for...

How important is customer experience in your business?

Posted in Business Articles by Bob on October 28, 2013

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Just How High Is The Price For Delivering A Poor Customer Experience? CMO EXCLUSIVES | September 17, 2013 by Michael Hinshaw Managing Director MCorp Consulting As executives, we all want to deliver the best experiences to our customers. While this is an intuitive response because we want customers to feel good about interacting...

Digital Media – Avoiding the deadly sins

Posted in Analytics, Business Articles by Bob on October 28, 2013

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7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...

Happy Halloween

Posted in Uncategorized by Bob on October 24, 2013

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Reaching the New Millennial in your marketing efforts?

Posted in Marketing Articles by Bob on October 23, 2013

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3 Ways Old Companies Can Discover The Fountain Of Youth CMO EXCLUSIVES | October 16, 2013 by Christie Garton Author & Founder U Chic Can you teach an old dog new tricks? In the brand marketing world where there is an ever-pressing need to stay on the cutting edge of trends, especially...