Tag Archives: TPG Brand Strategy

Being Social online means integrating social into everything you do.

TPG agree’s with some of the findings in the following study, and we work with our clients to understand how we integrate the entire social media experience into the fabric of the relationship the consumer has with the company. Sometimes this involves a significant investment in technology integrating social media...

A.D. Cook completes another amazing piece of art…

Posted in Uncategorized by Bob on October 18, 2013

One comment

4th Annual Italian Sports Car Day This year’s 4th Annual Italian Sports Car Day was a blast! Lamborghini, Ferrari, Maserati and a collection of around 75 exotics made for an impressive collection. Pair that with great Italian food and you’ve got an amazing day of relaxing and catching up with...

Controlling Online Brand Abuse

Posted in Business Articles by Bob on October 15, 2013

No comments

TPG believes that the single biggest risk we all have online is not managing or tracking those statements published about our brands online by others. This article deals with online brand abuse and how to defend against it. Good insights for any business who should be protection their...

Are you properly investing in real-time marketing?

Posted in Marketing Articles by Bob on October 14, 2013

No comments

Real-Time Marketing Requires Plenty Of Planning CMO EXCLUSIVES | July 29, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com The increased focus on community management has made marketers think about content in different ways they had before. On top of that, marketers have to appreciate that what often goes viral online is...

Brands Create Value

Posted in Branding Articles, Business Articles by Bob on February 22, 2013

One comment

Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...

Content Marketing Best Practices: 5 Tips for the Modern CMO

Posted in Branding Articles by Bob on February 16, 2013

3 comments

By BRIAN KARDON published FEBRUARY 14, 2013 I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. Yet just a few years ago, I...

Portals and Social Undervalued in Conversions: Aggregate Knowledge

Posted in Online Marketing / SEO / SEM Articles by Bob on February 16, 2013

2 comments

Susan Kuchinskas | February 14, 2013 | 1 Comment sponsored by: Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...

The New SEO: Search Marketing Integration

Posted in Online Marketing / SEO / SEM Articles by Bob on February 7, 2013

No comments

Brad Miller, January 30, 2013 Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct,...

Six social-media skills every leader needs

Posted in Social Media Articles by Bob on February 4, 2013

No comments

Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. FEBRUARY 2013 • Roland Deiser and Sylvain Newton Few domains in business and society have been untouched by the emerging social-media revolution—one...

Are Too Many Metrics Blurring Your View Of Your Customer?

Posted in Internet Marketing, Marketing Articles by Bob on January 18, 2013

No comments

CMO EXCLUSIVES | January 15, 2013 The importance of establishing connections between individuals and brands–and measuring their impact–is growing. As brand messages are being influenced more and more by social conversations and the insights garnered by users, businesses are often formulating advocacy metrics to justify their user engagement programs....