Tag Archive for "tim cook" | Branding & Marketing Strategy

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Untold story of Steve Jobs

Posted in Business Articles by Page on March 19, 2015

FAST COMPANY THE STEVE JOBS YOU DIDN’T KNOW: KIND, PATIENT, AND HUMAN The untold story of Tim Cook’s friendship with Steve Jobs—and why Jobs wouldn’t let Cook try to save his life. BY RICK TETZELI AND BRENT SCHLENDER According to Apple CEO Tim Cook, he first learned about Steve’s need for a liver transplant in January...

Wearable Devices as seen by Apple’s Tim Cook

Posted in Business Articles by Bob on May 30, 2013

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Wall Street Journal / BUSINESS Updated May 28, 2013, 11:34 p.m. ET Apple’s Cook Hints at Wearable Devices By SHIRA OVIDE and EVELYN M. RUSLI Lots of studies show Google leap frogging Apple in the mobile hardware business. Doesn’t that concern CEO Tim Cook? No, he says – and then goes on to explain...