Tag Archives: The Page Group

Marketing in the Digital World – CMO’s Speak

Posted in Internet Marketing by Page on February 21, 2014

CMO Summit: Three Brands Dish About Marketing In The Digital World CMO EXCLUSIVES | February 20, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com Digital–and social media, specifically–has forever changed the marketing game, and CMOs need to take note, according to speakers at “Brand New World: The Expanding Role of the...

Improve Your People First – They are your brand

Posted in Uncategorized by Page on February 20, 2014

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As a course of business The Page Group begins working with a client engagement to identify how customer communicate and connect with a brand. We see where they visit, who they talk to and how they engage with the products, the brand, the company and its people. In doing...

Are Building Impactful Brands relevant to the web?

Posted in Branding Articles by Page on February 19, 2014

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This Harvard Business Review tracks a well published theory about brand relevance on the web. The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...

How have you invested in marketing during this recession…Let’s look

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

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This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...

Brand Loyalty – 5 human passages to brand loyalty.

Posted in Branding Articles by Page on February 18, 2014

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As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign. Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...

Luxury Branding comes from identifying your customers connecting points with your brand.

Posted in Marketing Articles by Page on February 18, 2014

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The Page Group has worked with many luxury brands and understands this relationship well. Luxury customers have a unique perspective on the market that they need fulfilled to engage with a brand. It needs to reflect that the brand cares about them and makes them special. It has...

Can instagram help your e-commerce strategy?

Posted in Internet Marketing, Social Media Articles by Page on February 14, 2014

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This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...

Do Marketers understand digital marketing & analytics?

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Page on February 13, 2014

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Great insights from some of the top social media and marketing execs will be found in the following article by Giselle Abramovich. The questions we all have are the same digital data gives us so much to analyze and track, but do we do a good job of it...

Does your real-time marketing work?

Posted in Marketing Articles, Social Media Articles by Page on February 13, 2014

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As I mentioned in my earlier post…to many social media leaders engage in social media for the fun of it, or to be cute, or to just engage, but they don’t develop a social media strategy that generates an action. The following article talks to the fact that so...

Are you generating social media activation and engagement?

Posted in Branding Articles, Marketing Articles, Social Media Articles by Page on February 13, 2014

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The Page Group always reminds our clients no matter what you are doing in social media you need to understand your goals and objectives. To often we engage in behavior that is intended to drive social media interaction but miss the mark because we were not focusing on a specific...