Tag Archives: strategy

When to invest in new technology?

Posted in Business Articles, Mobile Technologies by Page on June 27, 2014

A very interesting article looking at some basic philosophy that SHOULD be part of your basic business model already. As she notes it starts with the idea not the technology. the Page Group has always stressed that it starts with understanding the consumer and then building the marketing experience...

How to develop successful strategy in your firm.

Posted in Business Articles by Page on May 14, 2014

One comment

To build and deploy effective strategy in your business you must be open for debate, dialogue, questioning, and research. When done properly developing effective strategic plans can be very rewarding both thru the process as well as with the results generated. This article published by McKinsey really opens the...

Content Marketing may drive CMO success…

Posted in Marketing Articles by Page on April 15, 2014

No comments

The Page Group looks at content marketing in a highly focused fashion. We believe that you need to truly understand what is of interest to the consumer your are seeking and deliver on their expectations rather than inundate them with ton’s of content clutter. This article speaks to those...

The CMO Role in todays business

Posted in Marketing Articles by Page on March 31, 2014

One comment

In today’s marketing role the CMO truly has a dynamic place that affects the business in many ways. this article by Mariann talks about the CMO’s role as a chief communicator, chief customer officer, and the chief analytics person of the company. This is true but we could also...

Whats marketings next big idea?

Posted in Direct Marketing Articles, Marketing Articles by Page on March 21, 2014

5 comments

Marketers are always seeking the next Big Idea, but each of these new idea’s need to always be driven off the principal of how they will engage with and connect the consumer more closely with the brand. then we must evaluate how we can measure the action to be taken...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

No comments

The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

Adobe Readies Its Super Bowl ‘Real-Time’ War Room

Posted in Analytics, Branding Articles, Business Articles, Social Media Articles by Page on January 31, 2014

8 comments

TPG Brand Strategy see’s opportunity in being reactive to the signals we see given by our audience in any forum, but the super bowl is the biggest forum there is for both advertisers and digital marketing responses. The Oreo tweet last year was the hail mary win of the...

Ten (10) Marketing Expectations for 2014

Posted in Business Articles, Marketing Articles by Page on December 11, 2013

No comments

The Page Group always works with its clients to assure that the dynamic change of today’s marketing world is in focus with respect to how the clients consumers are connecting with the brand. Technologies, strategies, tools, and creative marketing solutions are evolving faster than ever before, and it is...

B-to-B Lead Generation

Posted in Marketing Articles by Bob on September 9, 2013

6 comments

B-to-B Lead Generation: Let’s Not Forget the Basics by John Sonnhalter Sept 9, 2013 B-to-B marketers are always trying to identify more/better qualified leads.Does it surprise anyone that social media ranked very low in this category? The traditional methods of telemarketing, event marketing, webinars, trade shows, email marketing and yes, even direct...

Winning the brand game

Posted in Uncategorized by Bob on June 3, 2013

No comments

WINNING THE BRAND GAME ONE INNING AT A TIME DEANNA MURRAY, build Automate MAY 29, 2013 While watching one of my favorite baseball Kevin Costner movies, a Ray Liotta line struck a chord with me. ‘If you build it, they will come.’ This line from ‘Field of Dreams’ spoken by...