Tag Archives: strategic planning

The CMO Role in todays business

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In today’s marketing role the CMO truly has a dynamic place that affects the business in many ways.  this article by Mariann talks about the CMO’s role as a chief communicator, chief customer officer, and the chief analytics person of the company.   This is true but we could also...
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Looking at Stats for B2B Marketers

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15 Mind-Blowing Stats For B2B Marketers CMO EXCLUSIVES | January 16, 2014 by Giselle Abramovich Senior & Strategic Editor Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas...
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Success as a CMO is driven by these five values

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5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 by Grant Johnson CMO SDL The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change...
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Are your customers Brand Evangelists

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4 Keys To Turning Customers Into Brand Evangelists WRITTEN BY: Smart Design TO GROW YOUR BRAND, KNOW WHAT PEOPLE FIND MEANINGFUL, CONNECT WITH THEM THOUGHTFULLY, CREATE JOY THEY CAN’T LIVE WITHOUT, AND BELIEVE IN YOUR EMPLOYEES. Every day, we see signs that doing business today is more complex than ever. The...
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Fine-Tuning Your Segmentation Strategy

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Segmentation Strategy – 5 Keys To Fine-Tuning Your CMO EXCLUSIVES | April 17, 2013 by Andrea Fishman Partner & VP Of Global Strategy BGT Partners   Here we will take a look at how we fine tune your segmentation strategy.   Have you noticed that no matter what you do, your conversion rates...
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Four Ways to Market Like a Startup

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Here are four ways to pick up the pace. by Brian Gregg and Vivian Weng  |   9:00 AM March 22, 2013 1. Get serious about “test and learn”Too often, marketers set well-defined financial goals for a campaign’s impact but fail to define clear objectives for learning about their customers. In contrast,...
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Check out these Marketing Masterworks…

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10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...
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Is Marketing Magic???

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The Magic Of Marketing CMO EXCLUSIVES | February 19, 2013, by Nick Corcodilos , Contributing Writer , CMO.com Mark Levy received his first Tannen’s Catalog Of Magic when he was just a boy. He bought his first magic trick from that book. The accompanying instruction sheet was mainly a script–magicians call it the “patter story”–to get...
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