Brand Strategy and PR are interconnected in their need to deliver a consistent message to your audience, clients, and staff. Both must be on the same pages and both must understand the strategies of the other department. Jenny offers up some idea’s on how to build that relationship between brand...
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Tag Archives: pr
Do you recycle existing content in your marketing and pr campaigns?
How we present content is critical to successful PR and Marketing. This article speaks to the ever changing landscape of PR and Marketing and how to change up content to create a fresh new approach that adds to the influence of that content in the marketplace. Check it...
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Reacting to social media crisis
Managing A Brand’s Social Presence During Crisis April 18, 2013 Randi Zuckerberg Founder & CEO at Zuckerberg Media Thousands of people across the nation raised their voices on social media to send their thoughts and prayers to all those affected by the recent tragedy in Boston. Concerned Tweets and messages...
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Is Social Media Advertising or PR?
Is Social Media Advertising or PR? PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Who manages your company’s social media? The social world for marketers remains a space where rules are yet to be written. But whether you think of...
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TPG Social Media