Tag Archives: online marketing

Guide to Social Media Landscape for 2013

CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple...
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LinkedIn: The Ugly Duckling of Social Media

The Wall Street Journal, BUSINESS February 27, 2013, 7:58 p.m. ET By EVELYN M. RUSLI   LinkedIn shares are up 6.8 percent while other social networks tanked. Social media expert Jay Oatway tells the WSJ’s Deborah Kan how this professional-networking website came out on top. Shares of Facebook Inc., FB -0.22% Zynga Inc. ZNGA +6.12% and Groupon Inc.GRPN +6.27% tanked after their rocky stock-market debuts....
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Marketers Rise To The Cloud Challenge

CMO EXCLUSIVES | February 25, 2013 by Samuel Greengard Contributing Writer CMO.com   The buzz about cloud computing—how it’s revolutionizing business and transforming the way people interact—has reached deafening levels. And for good reason. Within the marketing arena, clouds are ushering in a more agile and flexible enterprise framework for applications, services, and...
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Portals and Social Undervalued in Conversions: Aggregate Knowledge

Susan Kuchinskas  |  February 14, 2013   |  1 Comment sponsored by:  Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...
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