CMO EXCLUSIVES | February 25, 2013 by Samuel Greengard Contributing Writer CMO.com The buzz about cloud computing—how it’s revolutionizing business and transforming the way people interact—has reached deafening levels. And for good reason. Within the marketing arena, clouds are ushering in a more agile and flexible enterprise framework for applications, services, and...
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Tag Archives: online marketing
Portals and Social Undervalued in Conversions: Aggregate Knowledge
Susan Kuchinskas | February 14, 2013 | 1 Comment sponsored by: Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...
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The New SEO: Search Marketing Integration
Brad Miller, January 30, 2013 Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct,...
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The Seven Things You Really Need to Change in Online Marketing for 2013
The Seven Things You Really Need to Change in Online Marketing for 2013 2/4/13 Rebecca Haden, digital marketing guru and owner of Haden Interactive. 1. Step out of your time machine: Stop worrying about keyword density and hits, start worrying about user experience. 2. Think inbound marketing: Your target market is...
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