Tag Archives: messaging

5 things I know about marketing.

As Ann so aptly points out todays marketing is a challenging environment.   We need to ask questions, challenge the tools we have available to use, be proactive in connecting with our customers, listen to them, take risks but measure their results, be creative but don’t talk over your consumers,...

Distill Your Message to as Few Words as Possible

Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. It’s amazing how complex our lives have become.  Nothing’s simple anymore.  Think about it.  Even your Facebook page has a million things going on.  The increase in complexity has led to a decrease in focus. ...