Tag Archives: Digital marketing

Personal Branding for 2014

Posted in Branding Articles by Page on January 13, 2014

TPG likes sharing these opinions of others so you can determine what works best for your brand strategy, but we would always caution you on how much, and what material you put into the public domain. It is essential that your social media, web, and digital team understands the...

CPG need to do some work to catch up in Digital Marketing

Posted in Internet Marketing by Page on December 26, 2013

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Deloitte Study: CPG Brands Playing Catch-Up In Digital CMO EXCLUSIVES | December 16, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Consumer-packaged goods companies are underestimating the potential of e-commerce for growing their business, according to a new study by Deloitte. The report, “Digital Commerce in the Supermarket Aisle,” analyzed responses from...

Nestle’s digital marketing goals as talked about by their head of digital.

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The Page Group found this article very interesting as Patricia Odell looks into what Nestle’s doing with respect to Digital Marketing. You will find the size and scope of their activities immense, and the challenges that they face are far different than the average digital campaign, but we can...

Digital Media – Avoiding the deadly sins

Posted in Analytics, Business Articles by Bob on October 28, 2013

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7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...

6 tips for using social media to screw business as usual

Posted in Marketing Articles, Social Media Articles by Bob on October 16, 2013

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Richard Branson, Virgin October 2013 Social media has become one of the best ways for environmental start-ups and non-profits to generate interest (and funding) for their causes. We are all learning as we go, but Virgin Unite, The Elders, the Carbon War Room, Branson Centres of Entrepreneurship, OceanElders and Global Commission on Drug Policy are all harnessing...

Success as a CMO is driven by these five values

Posted in Marketing Articles by Bob on September 30, 2013

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5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 by Grant Johnson CMO SDL The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change...

Is this all still just a digital experiment – Ad Weeks gathering gives mixed signals

Posted in Business Articles, Internet Marketing by Bob on September 30, 2013

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Digital Diligence, Doubts Show at Ad Gathering Marketers Prove Willing to Experiment but Aren’t Convinced of Results By Suzanne Vranica September 26, 2013, 7:35 p.m. ET At this year’s Advertising Week gathering in New York, it was clear that marketers were willing to try just about any digital experiment —...

Is your digital marketing working?

Posted in Business Articles, Marketing Articles by Bob on September 25, 2013

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TPG has always held the belief that you only follow the latest technology fad if you understand how your customer will use that technology to enhance their lives, how they can build a better connection with you and your products, and you understand how this tool can be used to...

The future of Video Advertising

Posted in Business Articles, Marketing Articles by Bob on September 18, 2013

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The State Of Online Video Advertising CMO EXCLUSIVES | September 11, 2013 by Giselle Abramovich Senior & Strategic Editor Online video advertising–any video content a brand creates to influence consumer purchase–comes in all different forms and on many different platforms. But no matter how or where you serve it, it is poised for...