Tag Archives: data

Data Exchange is modern marketing

Data exchange is driving modern marketing strategies. The more we know, the better we connect. Understanding consumer behavior improves conversion. Building tools to help us understand behavior and measuring that behavior drives results. Consumers and marketers all want to connect each other with the best data...

Big Data can be complex and confusing.

Posted in Internet Marketing, Marketing Articles by Page on March 17, 2016

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Big Data today’s buzzword. With all the discussion regarding big data and how it can help you identify and focus in on your target market don’t forget to analyze who your real consumers are first. Often we try to connect with the biggest group possible while not realizing that...

Listen to your customers – a secret to success.

Posted in Business Articles, Marketing Articles by Page on November 4, 2015

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As you read thru the blog postings I make each week you will constantly hear one central point repeated time and again. It all begins by understanding how your consumer connects with your brand. This article speaks to the fact that truly successful brands thrive because they listen...

Understanding customer experience is job #1

Posted in Marketing Articles by Page on January 16, 2015

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Customer experience is the top job for marketers. Understanding and developing the tools to measure the customer experience and consumer connection to the brand, company and products is critical to success. CMO’s are being pushed to be more engaged in the overall measurement and analysis of customer experience and...

Wi-Fi has taken over the top spot for access of tablets and phones

Posted in Business Articles, Direct Marketing Articles by Page on September 10, 2014

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Once again we begin to see that the consumers purse is dictating new directions in habits and use of tablets and smartphones. Research shows that Wi-Fi is overtaking cellular connectivity as consumers find more availability of Wi-Fi hot spots as well as the frustration with the costs of ever increasing...

Data Gold Rush – What is the right data for your business?

Posted in Analytics, Business Articles by Bob on July 18, 2013

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TPG constantly is warning our clients that you should not rush into new technology without first understanding how it is truly going to benefit you. Technology for Technology sake is not a good thing it has to fit with your needs, and generate results that benefit your organization. An...

Marketers lack funding, but build effective campaigns thru effective analytics and data

Posted in Analytics, Marketing Articles by Bob on May 3, 2013

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Lack Of Funds Stifles Marketing, New Models, Analytics Needed by Laurie Sullivan, Apr 29, 2013, 1:35 PM Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments to improved performance. The Accenture Interactive research, Turbulence for the...

Customer Driven Marketing & Customer Experience lead your brands path…

Posted in Analytics, Business Articles, Online Marketing / SEO / SEM Articles by Bob on May 3, 2013

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As we evaluate our decisions regarding marketing in todays competitive landscape we need to understand that there is a huge data field available to us to help guide our pathways to success in reaching and connecting with our consumer. TPG believes it all begins with understanding all that you can...

Breaking Down The Data Silos

Posted in Analytics, Business Articles by Bob on April 26, 2013

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Satisfying Rising Customer Expectations Requires Companies To Break Down The Silos That Hold Their Data CMO EXCLUSIVES | April 24, 2013 The need to break down silos in organisations dominated the first day at the Adobe Summit EMEA in London. ARTICLE HIGHLIGHTS: Companies don’t just need to break down the silos the...