Tag Archives: customer experience

Individuality and one on one marketing are keys to success

Today’s marketing is highly focused and highly targeted. Truly successful campaigns first know who their consumers are and how they are going to want to connect with the brand. The marketing is only then developed to meet the needs of the consumer and to deliver relevant content to each consumer...

We need to continue to elevate the customer experience with our brands.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on May 12, 2014

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Read only the first paragraph of this article and you will see the point of the whole article. Today we need to heavily focus our attention on elevating the customer experience with our brands to drive successful growth and retention of brand loyal customers. Once again an author points to...

Managing the customer experience is critical to long term success.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on May 12, 2014

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Customer experience is a critical element in building a connection between them and your brand. Many marketing departments now focus on customer experience as a critical part of their strategies to successfully bring consumers more closely to their brands. Customer Experience: How To Manage What You Don’t Own...

Auto Industry goes online to attract buyers.

Posted in Analytics, Business Articles by Page on April 17, 2014

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In the following automotive research article some very important points come thru loud and clear about how we work to reach our buyers. It has to be about connecting with them on a level that they want to engage, and with information that is appealing to them. Those who are engaged in...

Improve Your People First – They are your brand

Posted in Uncategorized by Page on February 20, 2014

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As a course of business The Page Group begins working with a client engagement to identify how customer communicate and connect with a brand. We see where they visit, who they talk to and how they engage with the products, the brand, the company and its people. In doing...

How Does Your Customer Experience Connect with Your Brand

Posted in Business Articles by Page on January 15, 2014

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The Page Group realizes that our first responsibility is to connect with our customer and deliver a customer experience that reflects their needs, and to do that we need to know more about our customer first then develop the strategy. Customer Experience: How To Manage What You Don’t Own CMO...

Creating Unique Customer Experiences

Posted in Marketing Articles by Page on December 17, 2013

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TPG’s close friends over at Fresh Juice posted this interesting interview with Charlie Morrow regarding the value and experiences of driving unique customer drive marketing experiences. It is a very interesting read about some dynamic marketing programs that use personal connection, engagement, sound and video to connect even more...

Build a strong customer experience and you to will succeed.

Posted in Business Articles, Marketing Articles by Bob on November 18, 2013

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TPG brand strategy supports the philosophy that knowing your customer is job number one. How they connect with you, what they expect from you. How you build a customer experience with them. How you build products and services that add value for them are all part of...

How important is customer experience in your business?

Posted in Business Articles by Bob on October 28, 2013

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Just How High Is The Price For Delivering A Poor Customer Experience? CMO EXCLUSIVES | September 17, 2013 by Michael Hinshaw Managing Director MCorp Consulting As executives, we all want to deliver the best experiences to our customers. While this is an intuitive response because we want customers to feel good about interacting...

Brick and Mortar needs to adapt and meet customer needs…

Posted in Business Articles by Bob on September 19, 2013

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The Page Group constantly reminds clients that every product, price, feature, benefit, marketing tool, communication, event, brand experience, and customer contact should begin with asking one primary question…”What is the customer experience, and how does it enhance the customer connection with the brand” This is the core of...