Tag Archives: customer experience

Steve Jobs Quote that should be core to every marketing departments strategy.

Posted in Business Articles by Bob on September 10, 2013

Steve Jobs once said, “You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. … A vision for Apple is: What incredible benefits can we...

Is Customer Experience & Understanding 1 of the 5 P’s of Marketing?

Posted in Marketing Articles by Bob on August 26, 2013

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Why Driving Authentic Connections Is Now Part Of The Marketing Mix CMO EXCLUSIVES | August 20, 2013 by Michael Hinshaw Managing Director MCorp Consulting The majority of us (I hope) understand the importance of improving customer experience. Without our customers, we couldn’t even be in business. They’re central to everything we do—and we...

How important is Customer Experience for today’s business?

Posted in Customer Service and Your Brand by Bob on June 28, 2013

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Customer Experience ‘An Everest-Like Goal,’ Says Forrester’s Burns At CX Forum CMO EXCLUSIVES | June 25, 2013 by Tim Moran Editor In Chief CMO.com SEE MORE BY THIS AUTHOR > INDUSTRY MARKETING & ADVERTISING TOPICS STRATEGIC PLANNING PLANNING CUSTOMER EXPERIENCE MEGAN BURNS FORRESTER TWITTER LINKEDIN FACEBOOK GOOGLE + PINTEREST EMAIL PRINT RELATED ARTICLES...

Exceptional Customer Experience – Why???

Posted in Business Articles, Customer Service and Your Brand by Bob on June 5, 2013

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. The Age of the Customer has arrived. Because of the growing empowerment of customers, the discipline of customer experience (CX) is transforming both B2C and B2B businesses. That’s exactly what last month’s Customer Experience Exchange West Coast, in San Diego, was all about. The conference was a follow-up to the Customer...

Customer Driven Marketing & Customer Experience lead your brands path…

Posted in Analytics, Business Articles, Online Marketing / SEO / SEM Articles by Bob on May 3, 2013

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As we evaluate our decisions regarding marketing in todays competitive landscape we need to understand that there is a huge data field available to us to help guide our pathways to success in reaching and connecting with our consumer. TPG believes it all begins with understanding all that you can...

Today’s Marketing – Is it a VP of Customer Experience or VP of Marketing? What role do you play?

Posted in Business Articles, Marketing Articles by Bob on April 29, 2013

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Today we question what role a marketing department plays for the company…is it an analytics department? A marketing department? An advertising department? A social media office? A digital management department? A sales support department? A branding department? etc…. Perhaps it is all of these and more. Today...

Your relationship to your consumer comes first…

Posted in Branding Articles, Customer Service and Your Brand by Bob on April 26, 2013

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We often talk with clients about the need to be consistent with your brand everywhere the brand interacts with the consumer…now a very interesting article talking about how what many would perceive as a crisis, and a mistake, was overcame to become a customer service and brand connector for Razer...

Did Poor Customer Experience Ultimately Cost JC Penney’s CEO His Job?

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Bob on April 10, 2013

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CMO EXCLUSIVES | April 09, 2013 by Michael Hinshaw , Managing Director MCorp Consulting Last week, SEC filings revealed that Ron Johnson, now former chief executive officer of JC Penney, saw his 2012 compensation fall 97 percent—from $53.3 million in 2011 to $1.89 million last year. This set off another mediafrenzy focused on the struggling retailer’s...

Must You Have ‘Executive Support’ To Begin Customer Experience Improvements?

Posted in Business Articles, Customer Service and Your Brand by Bob on March 4, 2013

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CMO EXCLUSIVES | February 26, 2013 by Michael Hinshaw Managing Director MCorp Consulting I was reading a LinkedIn discussion started by a medical products company officer looking for advice on starting customer experience improvement. She kicked things off with the following request: “Ready to implement a customer experience movement. I would appreciate any advice/direction...

Is Your Customer’s Experience Exceptional?

Posted in Branding Articles by Bob on February 11, 2013

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CMO EXCLUSIVES | October 23, 2012 Customer experience is becoming a key brand differentiator–a strategy that needs to span the entire enterprise with measures in place to gauge loyalty, advocacy, and marketing ROI. Its importance was underscored late September in Miami at theCustomer Experience Exchange (@cmexchange), where more than 60 chief customer officers...