Tag Archives: branding

Personal Branding Secret’s of Social Media Superstar’s.

The Page Group often talks with clients about strategy and relevancy in their social media campaigns. At TPG Brand Strategy our branding secret’s include wanting to make sure that all marketing efforts deliver on a consistent message and promise everywhere that the consumer touches the company or brand. ...

Budweiser does it again w/ Puppy Love

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Following a pattern of connecting with their consumers with the wonderful warm and fuzzy feeling of the iconic Budweiser Clydesdales this years commercial follows right behind the mega hit of last year by introducing the connection between a puppy & a horse. It has the emotional connection between animals and...

Building a Brand Road Map

Posted in Branding Articles by Page on January 27, 2014

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Graham always does a great job of laying out concepts and presenting strategies that most everyone can follow. If your not familiar with building a brand strategy, or a brand road map take a look. The Page Group has been actively supporting developing a strong and effective internal and external...

We all can learn brand lessons … we need to listen to what our customers say.

Posted in Branding Articles by Page on January 27, 2014

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Lululemon learned very valuable lessons in the marketplace that had a significant impact on their brand and brand connection with their customer. TPG Brand Strategy works with clients to bring as many elements of brand contact with the consumer into a more closely aligned brand statement, but the lesson learned...

A recognized brand is among the most valuable intangible assets

Posted in Branding Articles by Page on January 27, 2014

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TPG Brand Strategy is all about building brand value. Building a strong recognizable brand. Creating a consistent brand message that connects with your core audience in a relevant way. And More… This article talks to the relevance of understanding how your brand truly influences the book value...

What are your brand resolutions for 2014 ?

Posted in Branding Articles by Page on January 13, 2014

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Mattthew Fenton on his blog points out some great brand resolutions for keeping your brand relevant in today’s markets. Brands and marketing live in a flux every day. We need to understand how our customer is changing their connection to the brand and be current with their needs....

Whats the difference between Marketing, Public Relations, Advertising, and Branding.

Posted in Uncategorized by Page on January 7, 2014

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As posted on “@Brilliant Ad’s” Twitter Account A fun representation of Marketing and its segments. Enjoy. ...

Branding in today’s social culture

Posted in Branding Articles, Marketing Articles by Page on December 9, 2013

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This article was placed in the web blog of The Project to Restore American, and it is an interesting look at how the human behavior is changing in this social media, and narcism driven culture. Interesting read on status, brand, and behavior. The Tyranny of Branding By...

Today’s Brand – what is it?

Posted in Branding Articles by Page on November 25, 2013

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Mr. Geyrhalter asks some very good questions regarding our use of the word brand. Are we overusing the term, and diluting its value within our companies. Has it lost its impact due to the broad reaching nature of how the word is used. The Page Group feels that...

Ray Baird’s ten top signs you need to consider rebranding?

Posted in Branding Articles by Bob on October 17, 2013

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Breaking Brand: 10 Warning Signs That May Warrant Revisiting Your Brand Strategy – Is it time for rebranding? by Ray Baird on Oct 8, 2013 Throughout the years, we’ve heard many different reasons as to why B2B corporations decide to rebrand or revisit their brand strategy. Here are my top 10 signs it...