Tag Archives: brand

What is your companies reputation?

Does your brands reputation add value? Of course it does. The one thing that every business should intently focus on is how they are connecting with their consumers, and how their reputation in the marketplace is felt by their consumers. Some companies focus intently on this and the results...

Customer loyalty is job number 1 for the marketing department.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 23, 2014

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Here is a different twist on brand connections or how to build brand loyalty. Take a look. Common sense answers to a major question all of us must answer in our marketing roles. Mr. Gentle looks at loyalty at three different points in building that loyalty factor with your brand....

Logo Colors can impact your brand?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 21, 2014

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Color is a major influencer in how people perceive your logo / brand. What does your color say about your company, brand, and logo? This guideline is a very interesting look at the influence of color. One of the critical elements that you always hear The Page Group...

Improve Your People First – They are your brand

Posted in Uncategorized by Page on February 20, 2014

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As a course of business The Page Group begins working with a client engagement to identify how customer communicate and connect with a brand. We see where they visit, who they talk to and how they engage with the products, the brand, the company and its people. In doing...

Are Building Impactful Brands relevant to the web?

Posted in Branding Articles by Page on February 19, 2014

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This Harvard Business Review tracks a well published theory about brand relevance on the web. The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...

An interesting look at Inspiring Leaders.

Posted in Business Articles by Page on January 30, 2014

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TPG found this a very insightful look into the world of “Inspiring Leaders”. There is a difference in leaders and inspiring leaders most certainly have a different look or perspective than others. It is about inspiring the organization around you, and building a team that executes and succeeds. After...

How do you build brand messaging that will bring you success.

Posted in Branding Articles, Marketing Articles by Page on December 4, 2013

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TPG Brand Strategy agree’s with this article by Mark Di Somma as we believe that marketing is just noise if it is not targeted directly at your consumer. The Page Group believes that the first step in effective brand and marketing messaging is to clearly understand the various customers...

Today’s Brand – what is it?

Posted in Branding Articles by Page on November 25, 2013

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Mr. Geyrhalter asks some very good questions regarding our use of the word brand. Are we overusing the term, and diluting its value within our companies. Has it lost its impact due to the broad reaching nature of how the word is used. The Page Group feels that...

Logo Colors – Does it make a difference?

Posted in Branding Articles, Business Articles, Marketing Articles by Bob on November 19, 2013

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In this very interesting article in Fast Company we learn how color influences brand. How even the subtlest color change can influence your audience. Paula investigates and finds out how critical color can be in conveying your long standing customer relationship with your brand. It also shows how long standing...

TPG Brings two Great Brands Together – Patron Tequila & Ted’s Cigars

Posted in Business Articles by Bob on September 23, 2013

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The Page Group announces the completion of a New Licensing Agreement between two great brands: Patron Tequila’s and Ted’s Cigars Ted’s Cigar has signed a long-term license to produce a “New” Patron Tequila’s Anejo Seasoned Cigar. The Page Group is very proud to announce the signing of a multi-year...