Tag Archives: brand strategy

Building Trusted Brands

Posted in Branding Articles by Page on August 20, 2014

The goal of every company should be to build Trusted Brands. This article speaks to the importance a Trusted Brand brings to your organization in loyal consumers, higher book valuations, and most important of all trust. The Page Group speaks to these issues every day. Today’s marketing department...

Habits – What do they mean in todays marketing?

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As marketers we must put a great deal of effort into understanding our consumers and their habits. The goal we all seek in today’s marketing is to be more closely connected with our consumers needs, and we spend a great deal of time gathering the data necessary to fully...

Motivating to alleviate being bored at your job.

Posted in Business Articles by Page on August 5, 2014

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Part of Branding is to make sure that the messaging is clear and that you are communicating your brand message throughout the organization in such a way that your employee’s are empowered to be consistent in what they say, how they act, and how they represent the brand values that are...

How to develop successful strategy in your firm.

Posted in Business Articles by Page on May 14, 2014

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To build and deploy effective strategy in your business you must be open for debate, dialogue, questioning, and research. When done properly developing effective strategic plans can be very rewarding both thru the process as well as with the results generated. This article published by McKinsey really opens the...

B2B Branding Misconceptions

Posted in Branding Articles by Page on March 28, 2014

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Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...

Are Building Impactful Brands relevant to the web?

Posted in Branding Articles by Page on February 19, 2014

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This Harvard Business Review tracks a well published theory about brand relevance on the web. The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...

Brand Loyalty – 5 human passages to brand loyalty.

Posted in Branding Articles by Page on February 18, 2014

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As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign. Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...

Luxury Branding comes from identifying your customers connecting points with your brand.

Posted in Marketing Articles by Page on February 18, 2014

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The Page Group has worked with many luxury brands and understands this relationship well. Luxury customers have a unique perspective on the market that they need fulfilled to engage with a brand. It needs to reflect that the brand cares about them and makes them special. It has...

We need to listen to our customers in doing effective marketing

Posted in Business Articles, Marketing Articles by Page on February 12, 2014

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McKinsey research always looks at the big picture, but here is an article that fits with the CORE Philosophy of The Page Group’s involvement with its clients. TPG believes strongly in always clients keeping in close contact with their consumers as it IS THE CONSUMER who sets the tone...

Will your brand live on?

Posted in Branding Articles by Page on February 3, 2014

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This article posted in the Harvard Business Review hits to the core of build effective brand connections in today’s competitive markets. The Page Group always talks about how Consumer Products Brands truly need to develop “Lifestyle Brands” that connect more closely with those attributes that the consumer would truly...