Tag Archive for "Brand myths" | Branding & Marketing Strategy

Tag Archives: Brand myths

Branding Myths dispelled.

Posted in Branding Articles by Page on August 6, 2015

The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients. Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...

Brand Delusions…Exploding Brand Myths

Posted in Uncategorized by Bob on March 18, 2013

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Posted by jephmaystruck on March 17, 2013 I just finished what I think is one of the best books written on Branding I’ve ever read. It’s called Brand Delusions. It teaches you what branding is by telling a story of company in trouble and how they saved their brand. It’s an entertaining...