Tag Archives: brand marketing

How To Leverage Instagram

Learn how to leverage instagram to enhance the impact of your brand in the marketplace.   We appreciate our readers and followers who contribute great articles to our blog and want to thank MaryKyle for putting forth the effort to send us the following article with information on the use...
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Is Loyalty Marketing for you?

Loyalty programs have become a fad, but are they helping or hurting your business.    Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them.   It is not always about the discount, it is not always about the...
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Is your brand marketing thought up or thought through?

channel Instincts, april 2, 2013 The key difference between being “thought up and thought through” is to be: Driven by insights Obsessed with creativity and innovation Built on the foundation of a brand position Varying your message and method by stakeholder Focused on building long-term relationships     1.  Driven by insights The first step to...
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What is a Brand?

What is a Brand? It is an identifier, and promise of distinction that positions a brand uniquely to its customers, employee’s, shareholders, and clients.   A brand connects the products and services that a company offers with the consumer. In the 70’s, and before, brand strength was identified by one...
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