Learn how to leverage instagram to enhance the impact of your brand in the marketplace. We appreciate our readers and followers who contribute great articles to our blog and want to thank MaryKyle for putting forth the effort to send us the following article with information on the use...
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Tag Archives: brand marketing
CXO Summits combine w/ Motorsports to deliver for clients
CXO Summits get results CrowdStrike and AWS need in building their peer to peer networks with top C level executives in their industry. The Page Group works with companies like CrowdStrike and AWS to develop highly effective experiential marketing programs around motorsports. As part of that effort we...
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Content Marketing is changing…stay connected.
When we look at the world of content marketing the thing that The Page Group recognizes is that content MUST BE Relevant to the Consumer first and the company second. What do I mean by this statement? We need to clearly understand the motivation, needs, and connections that our...
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New Content Marketing Rules…
The fast paced world of marketing requires reaction, and change constantly as our technologies and programs evolve. At no time before has the marketing department seen such rapid change, and the need to be constantly vigilant in evaluating the direction and influence our customers have over our marketing decisions. ...
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Is Loyalty Marketing for you?
Loyalty programs have become a fad, but are they helping or hurting your business. Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them. It is not always about the discount, it is not always about the...
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Is your brand marketing thought up or thought through?
channel Instincts, april 2, 2013 The key difference between being “thought up and thought through” is to be: Driven by insights Obsessed with creativity and innovation Built on the foundation of a brand position Varying your message and method by stakeholder Focused on building long-term relationships 1. Driven by insights The first step to...
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What is a Brand?
What is a Brand? It is an identifier, and promise of distinction that positions a brand uniquely to its customers, employee’s, shareholders, and clients. A brand connects the products and services that a company offers with the consumer. In the 70’s, and before, brand strength was identified by one...
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