Tag Archives: agile marketing

Is Traditional Media making a comeback – It has to be part of the marketing mix.

Clients of The Page Group have always been guided to the premise that it is a blending of effective marketing across all platforms and channels that creates a successful campaign.   We recommend not rushing to new technologies until you understand how your customers are engaging and using those technologies....
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Real Time Marketing – Agile Marketing

Real-Time Marketing Requires Plenty Of Planning CMO EXCLUSIVES | July 29, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com The increased focus on community management has made marketers think about content in different ways they had before. On top of that, marketers have to appreciate that what often goes viral online is...
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Using Agile Marketing

Agility In Action: How Four Brands Are Using Agile Marketing CMO EXCLUSIVES | May 20, 2013   by Elana Varon Contributing Writer CMO.com Talk about agile marketing often references social media. Indeed, Twitter, Facebook, and other social channels are pushing marketers to react in real time to events and conversations among their customers....
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Agile Marketing is driving market success today.

Is ‘Agile’ Your Missing Link? CMO EXCLUSIVES | August 27, 2013 by Barre Hardy Senior Director & CMO’s Agenda Research Lead CMG Partners Have you ever observed a marketing organization and realized it had something special? These are the brands flooding the market with timely innovations and adapting to change with speed and...
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Agile Marketing – How can we use this ???

TPG understands the discussion here and see’s its relevance, but wishes to point out that most social media endeavors are driven by first understanding their client/customers/consumers needs.   Does Agile Marketing or Social Media engagement work with connecting effectively with their customer base.  Once we answer that question then we...
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