Snapchat is impacting consumers strong.

Snapchat overtakes twitter.    Again we move thru the evolution of effective social media.   One of the major problems that marketers have is keeping up with the evolution and changing patterns of use that the internet offers its users.  Typical of most users people are always looking for something new, and something more compelling.   This creates challenges as marketers invest in new social media platforms, and fail to keep up with the evolution of those platforms and how their consumers interact with them.   HOWEVER, it must be noted that following a blanket statement like this can also have its problems, because depending on age groups, demographic, industry, product and so much more your consumer may not be the consumer switching.  So once again this all comes back to what we say here at The Page Group…You have to know your consumer, and you need to focus your campaigns Not on trends, but on what your actual consumer is using to communicate and connect with your brand. 



Snapchat Now More Popular Than Twitter, Said to Have 150M Daily Users

Twitter Also Surpassed by Instagram, Messenger and WhatsApp

Published on .

Snapchat has 150 million people using the service each day, said people familiar with the matter. That makes the four-year-old messaging app more popular than Twitter by daily active users.

Snapchat has been growing quickly, boosted by its popularity among young people. The app had 110 million daily users in December, said the people, who asked not to be named because they weren’t authorized to speak about the numbers.

Twitter, which was founded in 2006, has less than 140 million users interacting with the service daily, according to an average of analysts’ estimates surveyed by Bloomberg. The short-messaging service was once the largest social network after Facebook but has since been surpassed by Facebook’s other apps, including Instagram, Messenger and WhatsApp.

Twitter has 310 million monthly active users, according to its most recent earnings report. The company doesn’t disclose how many of those people check in daily, but in the third quarter, it said about 44% of monthly users are active each day in the service’s top 20 markets. Twitter Chief Financial Officer Anthony Noto said at the time that the percentage had been stable but that “we’ll be sure to disclose” if there was a significant change. The company hasn’t given an update since then. This implies a daily active user count of 136 million. Twitter and Snapchat declined to comment.

Snapchat has made communicating more of a game by letting people send annotated selfies and short videos. It has allowed people to use its imaging software to swap faces in a photo, transform themselves into puppies and barf rainbows. (In March, Facebook said it acquired the startup behind an app called Masquerade, which offers similar photo-manipulation tools.) Snapchat encourages people to visit the app frequently with features such as the “Snapstreak,” which counts the number of consecutive days they’ve been communicating with their closest friends. Snapchat’s other content, such as news and Live Stories, disappear after 24 hours.

Messaging on Snapchat is “very modern,” Twitter Chief Executive Officer Jack Dorsey said on Wednesday at Recode’s technology conference. He acknowledged that Twitter at times can be confusing and alienating — something he’s trying to fix.

— Bloomberg News


Link to actual Ad Age Article discussing Snapchat and related to social media relevance

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