15 Mind-Blowing Social Media Stats
CMO EXCLUSIVES | July 23, 2013
by Giselle Abramovich
Senior & Strategic Editor
15 Mind Blowing Social Media Stat’s
Social media has taken the marketing world by storm. Consumers are very much addicted to their social networks, checking in a couple of times through out the day. Marketers are following consumer eyeballs.
- 60 percent of large companies have acquired customers through Twitter.
- Only 9 percent of consumers have acted on a promotion on a brand’s social media pages.
- 13 percent of consumers trust company social media profiles.
To get a better sense of the lay of the land in social media, CMO.com dug up some unbelieveable stats for social media usage by both brands and consumers.
1. The average enterprise-class company has 178 corporate-owned social media accounts.
2. 53 percent of U.S. tablet owners who use their devices while watching TV use them to access social media sites.
3. 48 percent of consumers think social media posts created by others in their networks are a good way to discover new products, brands, trends, or retailers.
4. 50 percent of U.S. consumers who have liked a brand on Facebook say the brand’s Facebook page is more useful than its Web site.
5. 72.6 percent of salespeople using social media to sell outperform their colleagues not using social media.
6. Twitter users send 400 million tweets each day; Instagram users upload 40 million photos to the site each day; Facebook users share 2.5 billion pieces of content on the site each day; and YouTube users upload the equivalent of 12 years of video to the site each day.
7. 60 percent of large companies have acquired customers through Twitter.
8. Red Bull’s Facebook Page has more than 36 million likes. That’s more than Canada’s population.
9. Only 9 percent of consumers have acted on a promotion on a brand’s social media pages.
10. Only 13 percent of consumers trust company social media profiles.
11. After meeting someone they are interested in, 29 percent of U.S. adults research them on social media sites.
12. 15 percent of total U.S. mobile Internet time is spent on social networking sites; 27 percent of total U.S. Internet time is spent on social networking sites.
13. The world’s top 100 brands generated 56.7 million online and mobile social media mentions between July and December 2012.
14. A Facebook fan is worth an average of $174 to a brand, up 28 percent since 2010.
15. The average revenue per paying U.S. user for social games is $34 per month.