Category Archives: Uncategorized

New Porsche Experience in Atlanta

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the-page-group
No major car company has invested in a facility like the newest from Porsche.  Porsche NA opens its new Porsche Experience in Atlanta GA near the Atlanta airport.   Great things await the visitor there, and a unique brand experience is being delivered.  Anyone who gets close should visit this...
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Long-Form Video’s lead in effectiveness

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ad-age
    In a World of Long-Form Video, Make Your Ads Count  Yahoo research finds shorter video’s are  better and video viewers notice mobile ads 37 percent more than other platforms By Lisa Utzschneider  April 22, 2015, 11:59 AM EDT Video is the most powerful medium of digital media today. Bold statement,...
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Are we in Marketings new Golden Age?

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McKinsey
The digital age has spawned new technologies on almost a daily basis.  Have we now entered Marketings new Golden Age?   How do marketers keep informed and in touch with those technologies that are highly affective.   Trends and Fads come and go as well, and these technologies are susceptible to...
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Do you know your customers path to purchase ?

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cmo
At the Page Group we constantly work with clients on this core issue.  You cannot develop a marketing plan, brand plan, or any go to market strategy without first understanding your consumer and the customers path to purchase.   You always need to understand the connecting points that connect you...
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Brand Success in a digital era

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McKinsey
McKinsey takes another look at Brand Success within this era of digital innovations and growth.   Their article and research brings to light many new ideas and strategies for driving your digital success.      Article|McKinsey Quarterly Brand success in an era of Digital Darwinism Companies adept at using digital...
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Crowdstrike CEO on being a road warrior

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crowdstrike
Check out how our friend George Kurtz of Crowdstrike handles the rigors of the world out there as a road warrior. You got to have fun. You have to disconnect, and you have to protect.  It all comes together to make being a road warrior a challenge, fun, and successful. ...
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Commercials the Super Bowl Life Blood

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The New York Posts Claire Atkinson takes an early look at the new Super Bowl Commercials reflecting that it is always difficult to hit the top of the pyramid with every advertising and commercial cycle.   This years commercials appear to be a little flat in comparison from previous commercials...
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Introducing the ACURA NSX

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Business-Insider
The new version of the Acura NSX has arrived at the Detroit Auto Show with production to begin this summer here in the US.   A truly innovative hybrid design starts the conversation with 3 electric motors, two turbo’s, and a typically highly efficient and powerful V-six cylinder engine driving...
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