Category Archives: Marketing Articles

What is the focus of your mobile ads and mobile marketing.

Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...

Logo Colors can impact your brand?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 21, 2014

No comments

Color is a major influencer in how people perceive your logo / brand. What does your color say about your company, brand, and logo? This guideline is a very interesting look at the influence of color. One of the critical elements that you always hear The Page Group...

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

2 comments

Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Customer Loyalty Programs work

Posted in Business Articles, Marketing Articles by Page on April 17, 2014

No comments

The Page Group has worked with many clients to develop strategies that treat loyal consumers with small rewards and incentives to remain loyal consumers. This strategy is not just for small clients or the major brands as there are strategies that can impact both markets provided you clearly understand...

Auto Industry goes online to attract buyers.

Posted in Analytics, Business Articles by Page on April 17, 2014

No comments

In the following automotive research article some very important points come thru loud and clear about how we work to reach our buyers. It has to be about connecting with them on a level that they want to engage, and with information that is appealing to them. Those who are engaged in...

Trends show Mobile’s continued growing strength…

Posted in Marketing Articles, Mobile Technologies by Page on April 16, 2014

No comments

Mobile is not the market leader in online sales, but it definitely has an impact on helping shape the purchase or buying decisions of today’s marketplace. This article delves into five of the trends impacting mobile marketing today, and share’s insights on its impact and reach. From this...

Content Marketing may drive CMO success…

Posted in Marketing Articles by Page on April 15, 2014

No comments

The Page Group looks at content marketing in a highly focused fashion. We believe that you need to truly understand what is of interest to the consumer your are seeking and deliver on their expectations rather than inundate them with ton’s of content clutter. This article speaks to those...

Keys to linking customers w/ brand purpose

Posted in Branding Articles by Page on April 15, 2014

No comments

The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company. Only then can you craft a...

Do you recycle existing content in your marketing and pr campaigns?

Posted in Marketing Articles by Page on April 15, 2014

No comments

How we present content is critical to successful PR and Marketing. This article speaks to the ever changing landscape of PR and Marketing and how to change up content to create a fresh new approach that adds to the influence of that content in the marketplace. Check it...

Do you understand your customers habits?

Posted in Marketing Articles by Page on April 15, 2014

No comments

The Page Group believes that knowing your customer inside and out is the secret to engagement with them, and it allows you the understanding of how to bring them closer to your brand. Take some time to read thru this great article by Marsha and learn more about why...