Category Archives: Marketing Articles

PULSE Evolution Creates a buzz at Global Licensing Show

The Page Group lead efforts to introduce PULSE Evolution to a whole new audience at the recent Global Licensing Show held in Vegas. As Pulse seeks to expand its reach, and build awareness for what digital human technologies can do to impact entertainment and the licensing marketplace The Page Group introduced...

Crowdstrike is Racing

Posted in Business Articles, Marketing Articles by Page on June 28, 2016

No comments

We are excited to show you the new Crowdstrike livery for the Pirelli World Challenge racing. George had great success at the debut of the car and team in Elkhart Lake at Road America with a qualifying run placing him 5th overall, and a finish, due to braking and...

Is Tesla a legendary brand?

Posted in Branding Articles, Business Articles by Page on June 16, 2016

2 comments

Tesla is making waves, and building a dynamic brand and doing it in style, performance, and function. Tesla’s Building A Legendary Brand And So Can You BRYAN EISENBERG — JUN 13, 2016 Recently, Tesla Motors started taking $1000 deposits for the new Model 3. In the first week, they collected...

Marketing Trends and the burning issues we all face.

Posted in Business Articles, Marketing Articles by Page on June 15, 2016

No comments

Analyzing marketing trends is part of our everyday lives. Today we need to constantly be focused on how our core consumers are being influenced and finding the best toolkit for connecting with them. The Following article was written after a gathering of top CMO’s where it was discussed...

Marketing Metrics and you????

Posted in Analytics, Marketing Articles by Page on June 15, 2016

One comment

Marketing Metrics need to be focused on the right objectives. At The Page Group we constantly strive to assure our clients that the deliverable at the end of each marketing endeavor activates some action that can be measured and qualified. It does very little in todays marketing arena to...

Do you need multiple brands to succeed?

Posted in Branding Articles, Customer Service and Your Brand by Page on June 15, 2016

No comments

Multiple brands drive successful marketing today. Going back to my days working with Levi Strauss it became very apparent that although you have a highly recognizable brand in the consumer marketplace a single brand does not necessarily translate to multiple product categories with the same level of connection as the...

Kathy Ireland is one of the US Richest Women

Posted in Branding Articles, Business Articles by Page on June 2, 2016

5 comments

Kathy Ireland has shown celebrities what Licensing means in todays marketplace creating one of the most dynamic licensing companies on the planet. Understanding and connecting with her audience on an almost daily basis she has been a major influencer across the planet. Today she is recognized as a...

Snapchat is impacting consumers strong.

Posted in Social Media Articles by Page on June 2, 2016

No comments

Snapchat overtakes twitter. Again we move thru the evolution of effective social media. One of the major problems that marketers have is keeping up with the evolution and changing patterns of use that the internet offers its users. Typical of most users people are always looking for something...

VR ad for Etihad Airways

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

No comments

VR Ad is being created to introduce all of us to the amazing flight experience of Etihad Airways starring Nicole Kidman. Nicole Kidman Stars in VR Version of an Etihad Airways Flight Film Shows Off Luxury Interior of Airbus A380 By Alexandra Jardine. Published on May 27, 2016 Etihad Airways has...