Category Archives: Social Media Articles

6 tips for using social media to screw business as usual

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Richard Branson, Virgin October 2013   Social media has become one of the best ways for environmental start-ups and non-profits to generate interest (and funding) for their causes. We are all learning as we go, but Virgin Unite, The Elders, the Carbon War Room, Branson Centres of Entrepreneurship, OceanElders and Global Commission on Drug Policy are all harnessing...
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Can Social Media give you a good ROI???

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Does Social Media Have An ROI Problem? CMO EXCLUSIVES | August 01, 2013 As Adam Broitman, MasterCard’s global VP of digital marketing, once said, social media is like air, and brands at this point have no other choice but to breathe it.  ARTICLE HIGHLIGHTS: The larger issue is identifying your short-term and long-term...
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The Personal Touch in Marketing

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American Businesses Embrace Chinese Marketing Secret By Chad Brooks, BusinessNewsDaily Contributor | LiveScience.com – Thu, Jun 20, 2013 To compete in the future, ecommerce businesses will need a more personal touch, a new study suggests. The research found that although online marketplaces are usually thought of as distant and impersonal, they can generate loyalty, interactivity...
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Vine Video May be here to stay

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Vine-Video
TPG: We ask ourselves, who would have thought that a six second commercial would have the impact that the Vine video social media network has very quickly had in the social media marketplace.   We did not feel it would have success so quickly but this just shows you how...
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SEO Success Strategies

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the-page-group
TPG thanks Danny Sullivan for the research and effort in putting out this interesting table analyzing the effectiveness of SEO in all our business.   Great information, but a lot to absorb so view it with open eyes and see what is performing, connecting, growing and then with careful optimism...
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Disruptive technologies: Transforming Business

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McKinsey Global Institute Disruptive technologies: Advances that will transform life, business, and the global economy May 2013 | byJames Manyika, Michael Chui, Jacques Bughin, Richard Dobbs, Peter Bisson, and Alex Marrs Download Executive SummaryPDF–3MB Full ReportPDF–4MB The relentless parade of new technologies is unfolding on many fronts. Almost every advance is...
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Branding From The Inside Out

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CMO EXCLUSIVES | April 23, 2013 by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees to keep learning. Companies must establish...
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