Category Archives: Branding Articles

Human to Human marketing

Human to human interaction has always been the traditional method of building relationships. Now today are we seeing this transition into all our marketing efforts as well. Has your business become more focused on connecting with your core consumer directly or are you still focusing on the generalized approach of...

Contrarians – is being customer oriented always right?

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Marketing Articles by Page on May 11, 2016

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Should we focus only on customer oriented marketing campaigns? Some times in developing strategies we find thru doing our research that opposite strategies to what the industry is focused on will often work. Sometimes being a contrarian is a good thing. But it still all comes down from knowing...

Brand experience is central to building a strong Brand Connection with your consumer …

Posted in Branding Articles, Marketing Articles by Page on April 8, 2016

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Brand experience: Brands are experiences with their consumers and we must recognize that as marketers. In todays marketing we need to understand how our consumers connect with our brands in a very different way, and as marketers we must deliver on that experience. That is core to our success....

Customer Experience is Job #1

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on April 1, 2016

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

Millennials discount A list endorsements

Posted in Branding Articles, Marketing Articles by Page on April 1, 2016

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Millennials are different then Gen Y…and this article shows how Millennials are now not as connected to A List endorsements as they once were. As marketers we all learn early on that brand icons change over the life of a brand. Successful products transition, great ads change,...

Volkswagen sued by FTC over Clean Diesel Ads

Posted in Branding Articles, Marketing Articles by Page on April 1, 2016

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Can the Volkswagen brand be tarnished? Brands can have their image tarnished easily and it is how they respond to these crisis of credibility that establishes how strong the brand really is. We have seen this when the iPhone 5 debuted to rumors and stories of significant problems...

Rolling out a New Brand – It takes a plan

Posted in Branding Articles, Business Articles by Page on March 24, 2016

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Are you building a new brand…it takes a plan and a firm understanding of the goals that need to be achieved. But more than anything else it requires that you need to first understand your core consumer and what they need from the goods, products, or services offered in...

Big Data drives marketing decisions, but be careful.

Posted in Branding Articles, Business Articles, Internet Marketing, Marketing Articles by Page on March 23, 2016

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Big Data is the buzzword we all hear, but one of the fundamental flaws in it is that if the marketing team does not have the proper skill set to analyze it the results are often flawed. CMO takes a hard look at Big Data and what is required...

VRM – vendor relationship management

Posted in Branding Articles, Business Articles, Internet Marketing by Page on March 23, 2016

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VRM is vendor relationship management. Why does this matter? We all struggle with the balance required to be a good marketer. Today we are inundated with tools, information, and sales pitches regarding what we need to succeed in this difficult marketplace, but the reality is that we should...

Simon Fuller signs deal with Pulse Evolution in Digital Content

Posted in Branding Articles, Business Articles by Page on March 18, 2016

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Simon Fuller and PULSE Evolution sign deal…Congratulations to our friends at PULSE Evolution. A lot of hard work is going into the partnership to create exciting new content in this exciting new digital format. We are proud to be associated with PULSE and urge you to visit www.pulse.co to...