Category Archives: Branding Articles

Do you need multiple brands to succeed?

Multiple brands drive successful marketing today. Going back to my days working with Levi Strauss it became very apparent that although you have a highly recognizable brand in the consumer marketplace a single brand does not necessarily translate to multiple product categories with the same level of connection as the...

Kathy Ireland is one of the US Richest Women

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Kathy Ireland has shown celebrities what Licensing means in todays marketplace creating one of the most dynamic licensing companies on the planet. Understanding and connecting with her audience on an almost daily basis she has been a major influencer across the planet. Today she is recognized as a...

VR ad for Etihad Airways

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

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VR Ad is being created to introduce all of us to the amazing flight experience of Etihad Airways starring Nicole Kidman. Nicole Kidman Stars in VR Version of an Etihad Airways Flight Film Shows Off Luxury Interior of Airbus A380 By Alexandra Jardine. Published on May 27, 2016 Etihad Airways has...

Brands and customers must connect, but how?

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

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Customers and brands constantly struggle to connect and build a strong effective relationship with each other. Is there an ongoing power struggle going on between them? No i think there is a relationship that brands MUST maintain with their consumers, and it all focus on what we know about...

Brand Identity Rules – can you break them?

Posted in Branding Articles by Page on May 31, 2016

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In school us branding experts, loosely speaking, were all taught to adhere to the basic brand identity rules when working with our brands, but today we find that the rules may not apply to every situation, and that being flexible and knowing as much as we can about our consumers...

Brand Growth is driven by brand strategy.

Posted in Branding Articles, Business Articles by Page on May 25, 2016

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Brand growth is often driven by the skill with which the marketing department understands and communicates the brand attributes to the core consumer. Taking these brand assets and building a strong brand will achieve brand growth and financial growth as well. Remember that the Brand Value of your...

Color choice can affect your brand

Posted in Branding Articles by Page on May 19, 2016

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Color is an influencer in our brand story. We need to be conscious of its impact and how we use color as we present our brand story, and try to influence our consumers. Click on the link that follows to learn more thru this good Forbes Video about how...

Your Brand and its promise of distinction

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 19, 2016

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Your brand promise and its promise of distinction to your consumers is a critical element of successful marketing today. Friend, and industry colleague, Ryan Rieches looks into how we all can discover our own unique “promise of distinction” within our own brands…. How do you connect with your consumer...

Human to Human marketing

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 18, 2016

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Human to human interaction has always been the traditional method of building relationships. Now today are we seeing this transition into all our marketing efforts as well. Has your business become more focused on connecting with your core consumer directly or are you still focusing on the generalized approach of...

Contrarians – is being customer oriented always right?

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Marketing Articles by Page on May 11, 2016

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Should we focus only on customer oriented marketing campaigns? Some times in developing strategies we find thru doing our research that opposite strategies to what the industry is focused on will often work. Sometimes being a contrarian is a good thing. But it still all comes down from knowing...