Category Archives: Branding Articles

Team Culture and Brand Culture are intrinsic to success in business today.

Gary Swart gives great advice regarding corporate culture and the opportunity that exists if you build the right internal culture in your organization. TPGBrandStrategy also believes in this strategy as it relates to your marketing and brand story. We feel that it is critical for everyone in the organization...

Logo Colors – Does it make a difference?

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In this very interesting article in Fast Company we learn how color influences brand. How even the subtlest color change can influence your audience. Paula investigates and finds out how critical color can be in conveying your long standing customer relationship with your brand. It also shows how long standing...

Is Brand America at risk of being surpassed by Brand China?

Posted in Branding Articles, Business Articles by Bob on November 15, 2013

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In our everyday lives we are all competing. This is a global community, and all competing with each other. TPG wants to see the shift back to a more productive, effective, and competitive America. To remain the global powerhouse we have been this past sixty years we...

Do you have Brand Consistency in all your messaging? Does your customer clearly know who you are?

Posted in Branding Articles by Bob on November 13, 2013

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TPG always shares with its clients the importance of communicating and connecting with your consumers (wholesale & retail) in a consistent manner. Today’s branding must be consistent at every touch point that the company has with its consumers to be credible with their audience. We are even seeing that...

How effective is your tag line?

Posted in Branding Articles, Marketing Articles by Bob on November 12, 2013

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Brands often create tag lines, but how do you use them. In the consumer and B2B marketplaces they are often used in different ways, but the value is indisputable they have real value in restating and reinforcing the overall brand relationship to the companies consumers. Confusion is often seen...

Ten Things I wish I knew when I was a Brand Manager

Posted in Branding Articles, Business Articles by Bob on October 28, 2013

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Beloved Brands 22October2013 I’m a pure marketing guy, with 20 years in brand management in consumer packaged goods companies such as Johnson and Johnson, Pfizer, General Mills and Coke. I loved marketing, yet many times my ambitious got the best of me and I tried to get ahead too fast....

Ray Baird’s ten top signs you need to consider rebranding?

Posted in Branding Articles by Bob on October 17, 2013

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Breaking Brand: 10 Warning Signs That May Warrant Revisiting Your Brand Strategy – Is it time for rebranding? by Ray Baird on Oct 8, 2013 Throughout the years, we’ve heard many different reasons as to why B2B corporations decide to rebrand or revisit their brand strategy. Here are my top 10 signs it...

What are your brand value statements?

Posted in Branding Articles by Bob on October 11, 2013

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At TPG we are very conscious of articulating and defining the brand message beyond just building a brand. What are your brand value statements? How is it defined? Can you articulate your brand value to your clients? These are all very important issues in todays marketing and...

What is Brand Positioning…

Posted in Branding Articles by Bob on September 17, 2013

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This comes from a posting on Opento Sept 15, 2013 A brand is not just a promise – brands need to deliver. Knowing how a brand really works is the key to brand positioning. In the first of 3 posts on brand positioning this week, we look at how a...