Category Archives: Branding Articles

The Budweiser Clydesdales Exposed

The Budweiser Clydesdales – an iconic image of a brand. Feb 1, 2013 ABC News story The Page Group feels that perhaps the most impactful Budweiser ads ever done have been with the Clydesdales. Whenever we see a Clydesdale in a field, or in a parade, or at...

Black + Decker Rebrands for 2014

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The simplified look of the brand is a home run as far as The Page Group is Concerned. Cleaner graphics, and a new logo emerge from a new look at the historical Black + Decker logo and brand. Good Job. BLACK+DECKER STARTING OFF 2014 WITH A BRAND NEW...

Sell Your Business? When is the right time?

Posted in Branding Articles by Page on January 21, 2014

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This is an interesting perspective shared by Roger Neu, of M&A Law Firm regarding how misdirection and untruths get created in today’s communications. Along with the facts that Roger speaks to those of us in the Brand world look at how do we help clients create value that can...

Personal Branding for 2014

Posted in Branding Articles by Page on January 13, 2014

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TPG likes sharing these opinions of others so you can determine what works best for your brand strategy, but we would always caution you on how much, and what material you put into the public domain. It is essential that your social media, web, and digital team understands the...

Another Brand Resolution for 2014

Posted in Branding Articles by Page on January 13, 2014

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Here is Jeremiah Gardners posting on his blog regarding Brand Resolutions for 2014. He takes a path much different from many, but shares values that we should consider in the evaluation of our brand planning for 2014. BRANDS, RESOLVE TO SHIFT YOUR FOCUS IN 2014 GET OUTSIDE YOUR BUILDING,...

What are your brand resolutions for 2014 ?

Posted in Branding Articles by Page on January 13, 2014

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Mattthew Fenton on his blog points out some great brand resolutions for keeping your brand relevant in today’s markets. Brands and marketing live in a flux every day. We need to understand how our customer is changing their connection to the brand and be current with their needs....

What succeeds facts or feelings in building your brand?

Posted in Branding Articles by Page on December 9, 2013

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Facts or Feelings November 12, 2013 at 10:25 pm As posted on What is a Brand? I serve on the board of directors for a local health services organization serving seniors, many of who have memory loss. In a number of board meetings we have heard about a focus on...

Branding in today’s social culture

Posted in Branding Articles, Marketing Articles by Page on December 9, 2013

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This article was placed in the web blog of The Project to Restore American, and it is an interesting look at how the human behavior is changing in this social media, and narcism driven culture. Interesting read on status, brand, and behavior. The Tyranny of Branding By...

How do you build brand messaging that will bring you success.

Posted in Branding Articles, Marketing Articles by Page on December 4, 2013

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TPG Brand Strategy agree’s with this article by Mark Di Somma as we believe that marketing is just noise if it is not targeted directly at your consumer. The Page Group believes that the first step in effective brand and marketing messaging is to clearly understand the various customers...

Today’s Brand – what is it?

Posted in Branding Articles by Page on November 25, 2013

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Mr. Geyrhalter asks some very good questions regarding our use of the word brand. Are we overusing the term, and diluting its value within our companies. Has it lost its impact due to the broad reaching nature of how the word is used. The Page Group feels that...