Category Archives: Branding Articles

Brand Loyalty – 5 human passages to brand loyalty.

Posted in Branding Articles by Page on February 18, 2014

As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign. Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...

Are you generating social media activation and engagement?

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The Page Group always reminds our clients no matter what you are doing in social media you need to understand your goals and objectives. To often we engage in behavior that is intended to drive social media interaction but miss the mark because we were not focusing on a specific...

Felix Baumgartner’s jump from space

Posted in Branding Articles, Marketing Articles, Social Media Articles by Page on February 4, 2014

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Again and again, RedBull Marketing creates these iconic images that get replayed and replayed time an again. Investments in building images of an active Lifestyle by RedBull have driven the brand from the very beginning, and due to their extreme nature they gather views like no other marketing we see....

Will your brand live on?

Posted in Branding Articles by Page on February 3, 2014

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This article posted in the Harvard Business Review hits to the core of build effective brand connections in today’s competitive markets. The Page Group always talks about how Consumer Products Brands truly need to develop “Lifestyle Brands” that connect more closely with those attributes that the consumer would truly...

Adobe Readies Its Super Bowl ‘Real-Time’ War Room

Posted in Analytics, Branding Articles, Business Articles, Social Media Articles by Page on January 31, 2014

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TPG Brand Strategy see’s opportunity in being reactive to the signals we see given by our audience in any forum, but the super bowl is the biggest forum there is for both advertisers and digital marketing responses. The Oreo tweet last year was the hail mary win of the...

Budweiser does it again w/ Puppy Love

Posted in Branding Articles, Marketing Articles by Page on January 30, 2014

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Following a pattern of connecting with their consumers with the wonderful warm and fuzzy feeling of the iconic Budweiser Clydesdales this years commercial follows right behind the mega hit of last year by introducing the connection between a puppy & a horse. It has the emotional connection between animals and...

Building a Brand Road Map

Posted in Branding Articles by Page on January 27, 2014

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Graham always does a great job of laying out concepts and presenting strategies that most everyone can follow. If your not familiar with building a brand strategy, or a brand road map take a look. The Page Group has been actively supporting developing a strong and effective internal and external...

We all can learn brand lessons … we need to listen to what our customers say.

Posted in Branding Articles by Page on January 27, 2014

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Lululemon learned very valuable lessons in the marketplace that had a significant impact on their brand and brand connection with their customer. TPG Brand Strategy works with clients to bring as many elements of brand contact with the consumer into a more closely aligned brand statement, but the lesson learned...

A recognized brand is among the most valuable intangible assets

Posted in Branding Articles by Page on January 27, 2014

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TPG Brand Strategy is all about building brand value. Building a strong recognizable brand. Creating a consistent brand message that connects with your core audience in a relevant way. And More… This article talks to the relevance of understanding how your brand truly influences the book value...

Is your brand promise communicated wherever your customer touches your brand?

Posted in Branding Articles, Marketing Articles by Page on January 27, 2014

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Consistency of brand and marketing messaging is critical in today’s highly fragmented and competitive marketplace yet few companies truly practice this in the development of their overall marketing and brand strategies. Many times you find disconnects in your brand and marketing throughout the organization, and it is largely caused...