Category Archives: Marketing Articles

How to refresh your brand

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Refreshing Your Business Brand Without Losing Its Core   by: Amy Collett August 15, 2025 Every business brand tells a story, and over time, that story can start to feel dated or misaligned with where your company is heading. Refreshing your brand isn’t about starting over — it’s about refining...
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Making Trade Shows Work Harder with Digital Tools

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Branding - Paddock / Garage
July 1, 2025 by: Amy Collett, bizwell.org Amy Smart Moves: Trade shows are loud, fast, and expensive, and most small businesses leave with less than they could’ve earned. But what if each handshake and demo didn’t just end at the booth? With digital tools integrated, even a modest setup can...
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Multiplying Impact: Next-Level Video Marketing Techniques

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November 11, 2024 Contributor: Marjorie Jones Welcome to the dynamic world of video marketing, where innovation meets influence. As digital landscapes evolve, mastering video content is more crucial than ever for brand growth. This guide from The Page Groupdelves into advanced strategies to enhance your video marketing efforts. Discover how...
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Technological Innovation

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      Todays marketing toolbox changes with frequency.  Technology innovation and keeping pace with it is critical to success in the market.   We felt this article by Michael Stephenson gave some valuable insights into the ever dynamic technology marketplace we all are working within.        How...
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Branding’s Best Practices for Your Business

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Branding and marketing have changed dramatically over the past decade.  Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your audience and customers.   The single most important element in todays brand culture is consistency of messaging everywhere you...
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Your vision statement in 5 (easy) steps

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A Vision Statement can have a major impaction your business marketing efforts.   Many of us don’t understand the value of having a highly focused Vision statement.   Our friends over at Digitalya sent over this wonderful article related to building out your own vision statement that we felt you would...
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