Category Archives: Business Articles

Video is an important part of your marketing mix

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Video content is becoming far more relevant every day as a tool to connect with your audience and build a connection with them. People are enjoying the opportunity to see a visual reflection of the brands that they purchase and enjoy provided it is delivered in an interesting, informative,...

Customer Experience is Job #1

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on April 1, 2016

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

Rolling out a New Brand – It takes a plan

Posted in Branding Articles, Business Articles by Page on March 24, 2016

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Are you building a new brand…it takes a plan and a firm understanding of the goals that need to be achieved. But more than anything else it requires that you need to first understand your core consumer and what they need from the goods, products, or services offered in...

Social Media Channel – do we need them all?

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on March 23, 2016

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What Social Media Channel works for you in your marketing strategy and plans? We don’t need to be on everyone of them to be successful in our marketing needs…in fact perhaps it is the opposite. Knowing what social media channel our consumer uses might better prepare us for being...

Big Data drives marketing decisions, but be careful.

Posted in Branding Articles, Business Articles, Internet Marketing, Marketing Articles by Page on March 23, 2016

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Big Data is the buzzword we all hear, but one of the fundamental flaws in it is that if the marketing team does not have the proper skill set to analyze it the results are often flawed. CMO takes a hard look at Big Data and what is required...

VRM – vendor relationship management

Posted in Branding Articles, Business Articles, Internet Marketing by Page on March 23, 2016

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VRM is vendor relationship management. Why does this matter? We all struggle with the balance required to be a good marketer. Today we are inundated with tools, information, and sales pitches regarding what we need to succeed in this difficult marketplace, but the reality is that we should...

Acura NSX – Wired Magazines inside look at building this amazing car.

Posted in Business Articles by Page on March 21, 2016

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The next generation Acura NSX is here…Having owned the first year production NSX in 1991 you have to be impressed when Acura sinks its teeth into the design and development of this amazing super car. Everything points to this next generation super car to stand strong in a field of...

Virtual Reality is becoming impactful.

Posted in Business Articles by Page on March 18, 2016

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Virtual Reality is evolving and despite having been around for years it is now just coming into its strongest era as new ways of utilizing the technologies, and new methods of delivering the experience begin to impact the marketplace. Check out Pulse Evolutions Digital technologies impact on the whole...

Cybercrime is rising…

Posted in Business Articles by Page on March 18, 2016

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As Cybercrime increases and affects more of us each day we have to be thankful for the creative solutions companies like CrowdStrike continue to develop to keep those bad guy’s in their place. The problems is growing as noted in the following article California’s Cybercrime Problem Is Getting Worse...

Simon Fuller signs deal with Pulse Evolution in Digital Content

Posted in Branding Articles, Business Articles by Page on March 18, 2016

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Simon Fuller and PULSE Evolution sign deal…Congratulations to our friends at PULSE Evolution. A lot of hard work is going into the partnership to create exciting new content in this exciting new digital format. We are proud to be associated with PULSE and urge you to visit www.pulse.co to...