Category Archives: Business Articles

Co-Brand Strategies.

To Co-Brand can have tremendous value to both companies if the strategy begins with a clear understanding of the objectives that both brands need to be successful. You have to look at it from both sides of the reflective brands. When Should You Co-Brand? Seven Questions to...

Facebook again makes changes.

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Facebook changes its algorithms again…As noted in the prior posting one of the many challenges for today’s marketers is the ever evolving changes made by the tools we use to improve their experience without much support to those of us who use those tools. Now Facebook is largely saying...

Marketers Lack Skills in the Role they play today.

Posted in Business Articles, Marketing Articles by Page on July 5, 2016

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Marketers lack skills for a variety of reasons… The ever changing digital landscape makes it difficult for even the best marketers to sustain a level of competence that can benefit from all the tools made available to us. Every day the algorithms change. Everyday new technologies are released. Everyday...

PULSE Evolution Creates a buzz at Global Licensing Show

Posted in Branding Articles, Business Articles, Marketing Articles by Page on June 28, 2016

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The Page Group lead efforts to introduce PULSE Evolution to a whole new audience at the recent Global Licensing Show held in Vegas. As Pulse seeks to expand its reach, and build awareness for what digital human technologies can do to impact entertainment and the licensing marketplace The Page Group introduced...

Crowdstrike is Racing

Posted in Business Articles, Marketing Articles by Page on June 28, 2016

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We are excited to show you the new Crowdstrike livery for the Pirelli World Challenge racing. George had great success at the debut of the car and team in Elkhart Lake at Road America with a qualifying run placing him 5th overall, and a finish, due to braking and...

Is Tesla a legendary brand?

Posted in Branding Articles, Business Articles by Page on June 16, 2016

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Tesla is making waves, and building a dynamic brand and doing it in style, performance, and function. Tesla’s Building A Legendary Brand And So Can You BRYAN EISENBERG — JUN 13, 2016 Recently, Tesla Motors started taking $1000 deposits for the new Model 3. In the first week, they collected...

Marketing Trends and the burning issues we all face.

Posted in Business Articles, Marketing Articles by Page on June 15, 2016

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Analyzing marketing trends is part of our everyday lives. Today we need to constantly be focused on how our core consumers are being influenced and finding the best toolkit for connecting with them. The Following article was written after a gathering of top CMO’s where it was discussed...

Will Polaris succeed if it buys MV Agusta?

Posted in Business Articles, Uncategorized by Page on June 6, 2016

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Polarid has been doing a respectable job with its acquisition of Indian, but is this to much to soon for the strong small displacement vehicle company? Its a venerable brand, and could fit in with the diversified product mix that Polaris offers, but would they have enough control over the...

The Page Milk Company History

Posted in Business Articles by Page on June 3, 2016

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The Page Milk Company original Merrill manufacturing building is torn down to make room for new industrial area in town. This spring the Merrill Wisconsin factory of the Page Milk Company was torn down after years of neglect of its most recent owner, and in reflecting on this history...

Porsche developing digital mobility solutions

Posted in Business Articles by Page on June 2, 2016

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AUTO INDUSTRY NEWS Porsche creates company to handle digital mobility solutions Text: Eric Tipan / Photos: Porsche | posted June 02, 2016 09:32 Porsche Digital GmbH to merge brand spirit with new technologies As more and more premium automakers incorporate innovative technologies at lightning speed with each new model, Porsche takes a...