Category Archives: Business Articles

Porsche developing digital mobility solutions

Posted in Business Articles by Page on June 2, 2016

AUTO INDUSTRY NEWS Porsche creates company to handle digital mobility solutions Text: Eric Tipan / Photos: Porsche | posted June 02, 2016 09:32 Porsche Digital GmbH to merge brand spirit with new technologies As more and more premium automakers incorporate innovative technologies at lightning speed with each new model, Porsche takes a...

Kathy Ireland is one of the US Richest Women

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Kathy Ireland has shown celebrities what Licensing means in todays marketplace creating one of the most dynamic licensing companies on the planet. Understanding and connecting with her audience on an almost daily basis she has been a major influencer across the planet. Today she is recognized as a...

Indian Motorcycle Land Speed Record Adventures.

Posted in Business Articles, Uncategorized by Page on May 31, 2016

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One of our clients, Indian Motorcycle, has a history that is hard to define. Going back over 100 years this amazing motorcycle company has lead all brands in so many ways. This great article looks into the history of the Indian Motorcycle brand at achieving various land speed records, and...

Brand Growth is driven by brand strategy.

Posted in Branding Articles, Business Articles by Page on May 25, 2016

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Brand growth is often driven by the skill with which the marketing department understands and communicates the brand attributes to the core consumer. Taking these brand assets and building a strong brand will achieve brand growth and financial growth as well. Remember that the Brand Value of your...

Your Brand and its promise of distinction

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 19, 2016

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Your brand promise and its promise of distinction to your consumers is a critical element of successful marketing today. Friend, and industry colleague, Ryan Rieches looks into how we all can discover our own unique “promise of distinction” within our own brands…. How do you connect with your consumer...

Human to Human marketing

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 18, 2016

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Human to human interaction has always been the traditional method of building relationships. Now today are we seeing this transition into all our marketing efforts as well. Has your business become more focused on connecting with your core consumer directly or are you still focusing on the generalized approach of...

How Does Virtual Reality affect marketing & Strategy.

Posted in Business Articles, Internet Marketing, Marketing Articles by Page on May 18, 2016

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The world is rapidly changing and Virtual Reality is NOW finally becoming a part of that experiential marketing that has been long talked about. Virtual Reality has existed going back to the 90’s, but it has taken a long time to find adoption take place. Largely due to the costs...

Are you over investing in digital media?

Posted in Analytics, Business Articles, Internet Marketing, Mobile Technologies, Online Marketing / SEO / SEM Articles by Page on May 12, 2016

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In this world of fast paced development and evolution of new digital technologies one of the major problems we see is clients over investing in digital media before they understand how it is going to enhance the ability to connect with your consumers and convert to sales. The end...

Return of Sons of Anarchy…Mayan MC

Posted in Business Articles by Page on May 11, 2016

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We all mourned the loss of Son’s of Anarchy, but today its announced that a new spinoff might be coming…the Mayan MC. Hope it lives up to its predecessor and gives another thrilling ride thru the world of the 1% er’s. Need more Sons of Anarchy? Script development...

Contrarians – is being customer oriented always right?

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Marketing Articles by Page on May 11, 2016

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Should we focus only on customer oriented marketing campaigns? Some times in developing strategies we find thru doing our research that opposite strategies to what the industry is focused on will often work. Sometimes being a contrarian is a good thing. But it still all comes down from knowing...