The new CMO role(s)…

As we have all seen the role of the CMO as well as the Marketing Department has been evolving perhaps faster than at any time in history.   The role, the responsibility, the experience, the tools, the resources, the data, and so much more are changing fast, and the tool kit we all employee is larger than ever before.   How is it going to change in the future is hard to say, but at least Eric Krell takes a look and gives us some new insights into the future role of the CMO.  Enjoy. 




Here is a direct link to the direct marketing article with more detail and reference materials.

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1 Comments to “The new CMO role(s)…”

  1. Anonymous says:

    It’s hard to find educated people in this particular topic,
    but you seem like you know what you’re talking about! Thanks

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