Customers: The Importance of Developing a Buyer Persona

Customers are our number one priority without sales we don’t have a business.   Jenny Holt has contributed another wonderful article dealing with How To Reach More Customers, and we appreciate her contributions immensely.   Take a look and see if there are idea’s shared here that can help you develop your buyer persona and gather more sales.  Thats what the game is all about. 

 

How to Reach More Customers : The Importance of Developing a Buyer Persona

 

Jenny Holt, 1/6/18

It’s a new year, meaning it’s time to refocus your marketing strategies on improving your brand and draw in new customers. If you are looking for ways to grow your business that go above and beyond your typical tactics, it’s all about creating the best client profile—or buyer persona. In the world of digital marketing, buyer personas are your answer for growth and expansion.

In recent years, a shift has happened in marketing thanks to the advent of technology and digital content. Since the strategies have changed, in terms of how companies market their brand and products, so, too, has the way businesses target audiences. It is essential to the development of your company to create buyer personas in order to attract, delight and retain new customers.

What Is a Buyer Persona?

You can’t promote a brand without an audience and savvy companies realize the importance of using digital marketing strategies to gain the attention of the Internet. The definition of a buyer persona, coined by digital marketing company Hubspot, is a semi-fictional representation of your ideal customer as illuminated by market research and current customer data. Having a detailed buyer persona should guide you in how you should guide product development and focus your time.

Creating a buyer persona or personas will ultimately help to attract the most valuable customers to your business, as you will generate targeted leads who are likely to turn into customers. With an understanding of your ideal customer’s demographics, behavioral patterns, motivations and goals, you can better market your product or service with specific needs in mind.

How to Create an Ideal Buyer Persona

The good news is, buyer personas aren’t difficult to generate. You simply need to spend time asking the right questions to people who have experience with your customers—like your marketing and sales teams. Through the use of research, surveys, and interviews, you can develop a strong buyer persona that allows you to personalize your digital marketing.

Some questions to consider when creating a buyer persona include:

• How did you decide to buy the last product you purchased?
• How did you end up where you are today in your career?
• What social networks do you use?
• How do you learn about new products or services?

Knowing the first steps to creating strong buyer personas, you can now get a jumpstart on developing a digital marketing strategy in the new year that uses a personalized approach to target your ideal customers.