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Understanding customer experience is job #1

Posted in Marketing Articles by Page on January 16, 2015

Customer experience is the top job for marketers. Understanding and developing the tools to measure the customer experience and consumer connection to the brand, company and products is critical to success. CMO’s are being pushed to be more engaged in the overall measurement and analysis of customer experience and...

Loyalty Programs – Will they survive

Posted in Business Articles, Marketing Articles by Page on January 16, 2015

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Loyalty Programs have long been a part of our marketing portfolio, and they have been used in many ways to try to build loyalty with our consumers. Read this interesting review of the discussions held with Staples CDO regarding their perspective of the shifting importance of Loyalty Programs in...

Understanding NDA’s.

Posted in Business Articles by Page on January 14, 2015

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NDA’s can save you or sometimes hurt you if you don’t understand their role, and how they are written. This great posting by Steve and Neeraj points to many of the concerns we should all have with respect to NDA’s and their signing. I think all of us...

2015 Tech Trends here at CES

Posted in Business Articles by Page on January 7, 2015

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CES is here again, and it is always fun to gaze into the crystal ball of CES. This year it seems like more practical applications are popping up that will be adopted and built upon, but don’t be lead astray as the growth of new technology continues to progress...

Smart CMO’s must retool to manage todays marketing dept.

Posted in Business Articles by Page on January 7, 2015

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As each year passes by the role of the marketing department evolves. As new technology becomes part of the marketing suite so does the skill set required to manage it change. Fundamental to todays CMO role is to assemble the key players to manage all the responsibilities that are now...