Tag Archives: loyalty programs

Loyalty Programs do modify shopping habits.

Posted in Marketing Articles by Page on April 10, 2015

Loyalty Programs do convert, generate sales, and create brand loyal consumers. Here is the latest research from Marketing Charts.com regarding the value of Loyalty Programs in your marketing mix. check it out you may find it valuable in connecting with your consumers and making them more brand loyal. ...

Loyalty Programs – Will they survive

One comment

Loyalty Programs have long been a part of our marketing portfolio, and they have been used in many ways to try to build loyalty with our consumers. Read this interesting review of the discussions held with Staples CDO regarding their perspective of the shifting importance of Loyalty Programs in...

Build Loyalty for your brand.

Posted in Business Articles, Marketing Articles by Bob on November 13, 2013

One comment

TPG agrees with Rodney Mason that the best opportunity for success with loyalty programs for your brand is not driven by your top tier of loyal customers, but is driven by that second tier of customers who are now trying to identify and connect with your brand. Knowing your customer...

Measuring Loyalty Program Activation & ROI

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Bob on June 5, 2013

3 comments

How To Measure Your Loyalty Program’s Incremental ROI CMO EXCLUSIVES | May 31, 2013 by Mickey Neuberger Vice President, Loyalty Strategy TIBCO Loyalty Lab Prior to launching a loyalty program, smart marketers build ROI models that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly...