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News from 2014 Adobe Summit in Salt Lake City

Posted in Business Articles, Internet Marketing by Page on March 17, 2015

The 2014 Adobe Summit is in full swing in Salt Lake City…need to keep up with the goings on…here is an overview of the beginning of this year summit. Check out the changes taking place in social media, mobile, and marketing. Listen to what leaders in the industry have...

Consumer Experience is Job 1 in creating a brand

Posted in Branding Articles by Page on March 16, 2015

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Consumer experience is critical to building highly effective brand relationships with them. The Page Group has always worked on understanding how the consumer connects with your company, products, and services in developing programs that are effective in sustaining long term brand relationships. Adobe’s presentation at the Adobe Summit gets...

Understanding Brand Consulting

Posted in Branding Articles by Page on March 16, 2015

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Our good friend Ray Baird over at Branding Business / Reiches & Baird posted this interesting article for all you looking at a career in brand consulting. You might find the perspectives of Mr. Letendre of interest, and save a fortune by not attending Harvard or Wharton by reading his...

FCC Internet Rules – Can they be overturned?

Posted in Business Articles, Internet Marketing by Page on March 13, 2015

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Everyone who uses the internet is concerned over the language in this new FCC Ruling which will now regulate the internet as a public utility. The archaic drafting of the internet ruling leaves behind what we have learned the internet to be. We need to have regulations that reflect...

B2B Marketing is all about understanding strategies

Posted in Analytics, Direct Marketing Articles, Marketing Articles by Page on March 12, 2015

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Analysis and metrics drive most engagements online today. The Marketing teams ability to measure, capture, and develop sales tools online based on the results driven thru testing and analysis will drive the success of the programs they launch. Often management does not have the patience to test campaigns...